Enhancing Customer Buying Experience using MR

Abstract

This study provides a general overview of the MR technology that aids consumers in improving their shopping experiences. VR, AR, and MR technologies have revolutionised the online shopping experience of customers in the modern world. To keep clients, online e-commerce websites offer a seamless brand experience. Over 75% of buyers still leave their shopping carts full without placing the order, according to statistics. The use of mixed reality holds great promise for creating satisfying customer experiences that resemble those seen in physical establishments. In order to perceive the actual and digital worlds simultaneously on a single display, mixed reality mixes augmented reality with virtual reality. This technology raises the bar for the internet market and simplifies online buying for consumers. Retailers may now provide customers augmented reality (AR) and virtual reality (VR) perspective of their items through the usage of mixed reality. The user may overlay the products in both their real-world and virtual environments by combining this technology into a single application. Currently, a user dons a set of mixed reality glasses with cameras and sensors. It gathers as much data about the surroundings as it can using this tool and software, basically building a digital map of the actual world. The MR technology may enhance the world with holographic content and pictures using that map. Users of the MR glasses may view the objects they're viewing from different perspectives. In order to maximise their experience, they might then alter their own plans and deeds. The way individuals browse for things is anticipated to change as a result of this technology. eCommerce is undergoing a wave of transition as a result of mixed reality. We can anticipate seeing more of this kind of customer-enhancing technology in the future