Enhancing  Foreign Consumer Acceptance The Role of Capabilities of Creating Export-Market Oriented Products in Small and  Medium-Sized Enterprises (SMEs)

Firmanzah, Firmanzah

doi:10.22146/gamaijb.5568

Cited by 2 publications

(2 citation statements)

References 34 publications

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“…The concept of export marketing capability holds that the key to the success of SMEs is through the determination and satisfaction of the needs, wants, and preferences of foreign consumers. SMEs must pursue this process more effectively and efficiently than competitors (Firmanzah, 2008).…”

Section: Marketing Aspectmentioning

confidence: 99%

Internationalization of SMES Sarong Samarinda in the Industrial Revolution Era 4.0

Pusriadi¹,

Sudarmiatin²,

Mukhlis³

2022

JEFMS

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The existence of SMEs Sarong Samarinda has become one of the pillars of the economy of some Samarinda people. From raw material suppliers, weavers, business owners, and souvenir shops to online store activists, all are involved and feel the economic impact of the existence of the Samarinda Sarong Center. Like SMEs in Indonesia, Samarinda Sarong centers also experience many problems and obstacles in the sustainability of their business, especially in marketing Samarinda sarong products to the international market. This article examines how to maintain and develop the Samarinda Sarong SMEs in the 4.0 era, which is full of challenges to export. Case study research methods with field research, observation, and interviews. The study results show that the biggest problem currently experienced by weavers is product marketing and the weavers' mindset toward the importance of implementing management on a simple scale. So far, SMEs Sarong Samarinda has only focused on the domestic market, while opportunities to penetrate the export market are wide open.

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Section: Marketing Aspectmentioning

confidence: 99%

Internationalization of SMES Sarong Samarinda in the Industrial Revolution Era 4.0

Pusriadi¹,

Sudarmiatin²,

Mukhlis³

2022

JEFMS

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“…However, in the case of Indonesia, there are few comprehensive empirical works that shed light on its SMEs' propensity to export, as the extant studies mostly looked at a particular aspect or determinant of export engagement. For example, some studies examined various export enhancing factors including entrepreneurship, human capital and social capital (Sari, 2011;Sari, Alam, and Beaumont, 2008), networking and information dispersion (Revindo and Gan, 2016;Senik and Sham, 2011), the government's industry and trade facilitation (Tambunan, 2009a(Tambunan, , 2009b, product competitiveness (Firmanzah, 2008) and the adoption of information and communication technology (Putra and Hasibuan, 2015). Some other studies rather focused on the export barriers hampering SMEs exports, including Revindo (2018) and Tambunan (2012).…”

Section: Empirical Studiesmentioning

confidence: 99%

Factors Affecting Propensity to Export: The Case of Indonesian SMEs

Revindo

Gan

Massie

2019

GADJAH MADA INT. J. BUS.

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The benefits of trade liberalization are not shared equally among countries and enterprises across the globe. Small and Medium-sized Enterprises (SMEs) in developing countries are less able to participate in export markets than their larger counterparts, despite various export assistance provisions by their governments. This study aims to investigate the factors influencing Indonesian SMEs’ decisions and ability to engage in direct export activities. The evidence was collected from 271 exporting SMEs and 226 non-exporting SMEs in seven provinces in Java, Madura, and Bali. Logistic regressions were used to identify the distinct characteristics of the exporting SMEs. The findings show that the exporters differ from non-exporters in terms of their firms’ and owners’ characteristics, their perceptions toward export barriers, their participation in their national government’s export assistance program and network relationships. The academic, policy and managerial implications of the findings are discussed.

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Enhancing Foreign Consumer Acceptance The Role of Capabilities of Creating Export-Market Oriented Products in Small and Medium-Sized Enterprises (SMEs)

Abstract: * FirmanzahThe main purpose of this paper is to measure

Cited by 2 publications

References 34 publications

Internationalization of SMES Sarong Samarinda in the Industrial Revolution Era 4.0

Internationalization of SMES Sarong Samarinda in the Industrial Revolution Era 4.0

Factors Affecting Propensity to Export: The Case of Indonesian SMEs

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