1996
DOI: 10.1080/09652549600000004
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Enhancing functional and organizational performance via strategic consensus and commitment

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Cited by 30 publications
(37 citation statements)
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“…The same holds true for functional strategies: We have found eight studies that focus on the implementation of such strategies, namely Rapert & Lynch & Suter (1996), Sashittal & Wilemon (1996), Piercy (1998), Noble (1999a), Noble & Mokwa (1999), Chimhanzi (2004), Qi (2005), Viseras & Baines & Sweeney (2005). Most of these studies, however, focus on marketing strategy (such as Sashittal & Wilemon, 1996;Piercy, 1998;Noble & Mokwa, 1999, Chimhanzi, 2004.…”
Section: Organizational Levelsmentioning
confidence: 97%
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“…The same holds true for functional strategies: We have found eight studies that focus on the implementation of such strategies, namely Rapert & Lynch & Suter (1996), Sashittal & Wilemon (1996), Piercy (1998), Noble (1999a), Noble & Mokwa (1999), Chimhanzi (2004), Qi (2005), Viseras & Baines & Sweeney (2005). Most of these studies, however, focus on marketing strategy (such as Sashittal & Wilemon, 1996;Piercy, 1998;Noble & Mokwa, 1999, Chimhanzi, 2004.…”
Section: Organizational Levelsmentioning
confidence: 97%
“…Strategic consensus, as an outcome, refers to the degree to which the functional area believes that a chosen strategy is the most appropriate goal for their organization. Strategic commitment reflects the functional areas" identification with, involvement in, and dedication for strategic decisions (Wooldridge & Floyd, 1990, cited in Rapert, Lynch and Suter, 1996). While it closely parallels the concept of strategic consensus, it involves a deeper intimacy with the strategy.…”
Section: Consensusmentioning
confidence: 99%
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