In an increasingly interconnected digital landscape, cybersecurity has emerged as a paramount concern for South African tourism and hospitality businesses, especially those mostly serving international travellers who depend on online services for bookings and payments. This abstract introduces a comprehensive research study that centres on developing a collaborative cybersecurity model. The primary objective of this model is to facilitate the exchange of best practices among South African tourism establishments, thereby fortifying their collective defences against evolving cyber threats. This research study is based on a systematic literature review that encompasses a diverse array of tourism and hospitality businesses, including hotels, travel agencies, and tour operators. The study delves into existing collaborative initiatives, explores the perceived advantages of information sharing, and examines the challenges that may hinder the effective implementation of collaborative cybersecurity practices. The literature highlighted numerous cybersecurity risks associated with these types of businesses but also revealed a common shortage of dedicated cybersecurity resources and expertise. Collaborative models are regarded as a promising avenue to address these deficits. Businesses actively participating in collaborative networks report tangible benefits, including improved threat intelligence, cost-effective cybersecurity solutions, and enhanced capabilities for incident response. The outcomes of this research endeavour aspire to offer practical insights and actionable recommendations for South African tourism and hospitality businesses, policymakers, and industry associations seeking to cultivate a culture of cybersecurity collaboration. Ultimately, the collaborative model advocated herein contributes to the creation of a more secure online environment for local and international tourists visiting South Africa. This, in turn, safeguards the reputation and long-term sustainability of the tourism and hospitality sector in the country.