Enhancing Student Satisfaction With Blended Learning Among Thai Higher Education Students

Abstract

In the digital age of education, blended learning (BL) is vital and novel. The effectiveness of BL adoption depends on student happiness. This study examines student satisfaction with BL technology and how TAM model usefulness, ease of use, and learning motivation affect it. This quantitative study used convenience sampling to collect online survey questionnaires from 214 Thai higher students. Analysis and hypothesis testing were done using SPSS Version 27 and the Partial Least Square Structural Equation Model (ADANCO Version 23). The results show that perceived ease of use greatly affects perceived usefulness and learning motivation. Student satisfaction is strongly influenced by usefulness. Additionally, learning motivation greatly affects student satisfaction. The implication could improve TAM model perceptions and learning motivation to explain BL. Sampling expansion is recommended. Qualitative studies like interviews and focus group discussions might provide insights for future research.