“…Blockchain is an innovative technology that allows consumers to track product quality and supply chain information trustworthily, thereby improving consumers' trust in products or combating deceptive counterfeits (Choi, 2019; Ji et al, 2022; Pun et al, 2021; Xu, He, et al, 2023; Zhang et al, 2022). This emerging technology is adopted by firms from different industries and domains, such as multinational companies, to provide quality verification (Cao & Shen, 2022; Niu et al, 2021), second‐hand products (Shen, Xu, & Yuan, 2020), remanufacturing (Fang & Bai, 2024; Niu et al, 2022; Wang & Bai, 2023), agricultural products (Cao et al, 2022), and green technology companies (Xu, Zhang, et al, 2023; Xu & Duan, 2022). Considering the impacts of government subsidies and blockchain technology, Xu, Zhang, et al (2023) examined the optimal pricing and greenness of investment decisions for green products.…”