Guest editorial1. Researching the use of social media in operations and supply chain management: what can we learn from other business disciplines?The recent coronavirus disease 2019 (COVID-19) pandemic highlights the importance of social media for operations and supply chain management (OSCM). Due to the widespread of the virus nationally and internationally, governments around the world have implemented various measures such as travel restrictions, social distancing, workplace hazard controls, facility closures and even national lockdowns, causing significant operations and supply chain disruptions to businesses and organizations (Evans, 2020;Singh, 2020). To minimise such disruptions and maintain daily operations, many firms have adopted social media tools that "build on the ideological and technological foundations of Web 2.0 and allow the creation and exchange of User Generated Content" (Kaplan and Haenlein, 2010, p. 61) to facilitate communication, interactions and collaborations amongst internal employees as well as with external supply chain partners (PMR, 2020;Rodriguez, 2020). For instance, several major enterprise social media players such as Facebook Workplace, Microsoft Teams and Slack have seen an explosive growth in daily active users since the pandemic (Nellis, 2020;Vanian, 2020). As Julien Codorniou, Facebook Workplace's Vice President, pointed out, the COVID-19 pandemic has accelerated the need for remote working and online collaboration tools and "what was supposed to happen in five years just happened in two months" (Rodriguez, 2020). Although it might be the first time for some firms to use enterprise social media tools as a result of the pandemic, social media, in fact, have been increasingly adopted for OSCM over the past few years. For example, a survey conducted by MIT Sloan Management Review a few years ago suggests that 87% of maturing companies use social media to spur innovation while 60% integrate them into operations (Kane et al., 2014). Our search via the Factiva news database [1] over a 10-year period also indicates that the number of articles mentioning social media and OSCM had increased significantly by more than 500% from 2010 to 2019, as shown in Figure 1.Despite the increasing popularity and importance of social media for OSCM, it seems that our research community has paid limited attention to the emerging social media phenomenon. As shown in Figure 2, we were able to identify only 17 empirical social media papers published in the top three Operations Management (OM) journals, i.e. Journal of Operations Management (JOM), International Journal of Operations and Production Management (IJOPM), and Production and Operations Management (POM) (Chartered Association of Business Schools, 2018) as of 2019. On average, there were about three social media papers published in each year across the three journals or one paper per journal-year. It should also be noted that the first
Guest editorial 509This special issue would not have been possible without the generous help of many collea...