Enhancing the Tourism Operation Success in Sabah Malaysia:  a Conceptual Framework

Danting, Zou; Quoquab, Farzana; Mahadi, Nomahaza

doi:10.14419/ijet.v7i3.21.17151

Cited by 3 publications

(2 citation statements)

References 9 publications

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“…Sabah has various tourist attractions, such as cultural, environmental or manmade structures. According to Danting et al (2018), the rural tourism sector in Sabah may be further enhanced with a comprehensive development plan by the government. The importance of tourism has been widely recognized globally as an important factor in the development of rural areas (Aytuq and Mikaeli, 2017).…”

Section: Introductionmentioning

confidence: 99%

The Effectiveness of Tourism Development in Social Cultural Approach in Sabah

Yusoh,

Hua,

Abdul Latip

et al. 2023

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The generation of the national economy also lists the tourism industry as one of the sectors that need to be taken into consideration, primarily through social-cultural that has its characteristics to attract foreign tourists to visit the state of Sabah. This research study was conducted to investigate and evaluate the effectiveness of tourism development on social-cultural in Sabah. This research uses a quantitative approach, where questionnaires are the main instrument in collecting data in Sabah. The questionnaire format’s structure is divided into two, namely, part A (focused on the demographic profile) and part B (concentrate on the cultural-social approach in tourism development in Sabah). The study sample was a total of 74 respondents, and the questionnaire was distributed randomly in the tourist focus area of Kota Kinabalu. The analysis used is descriptive and correlational. The findings of the study indicate that the majority of cultural variables and social variables are centred on a positive curve (or towards the right), where most respondents think that local government programs and activities help a lot in understanding the cultural-social importance of the tourism sector. In addition, the uniqueness and privilege of cultural-social tourism, such as through clothing, food, wedding events, dance, etc., can play a significant role in the development of tourism. In conclusion, cultural-social tourism should be the main theme not only for the generation of the national economy but also crucial in the preservation and conservation of the continuity of Sabah's local cultural-social tourism characteristics, which should be preserved in their originality forever rather than being outdated by the era of modernisation.

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Section: Introductionmentioning

confidence: 99%

The Effectiveness of Tourism Development in Social Cultural Approach in Sabah

Yusoh,

Hua,

Abdul Latip

et al. 2023

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“…Based on that, this paper examines the positive effects of natural disasters (earthquakes and mud floods) on the rural community of the Kedamaian River Basin, Kota Belud, particularly from the aspect of economic development of ecotourism. In addition to being a key agent in the economic development of local communities [21], the tourism sector is also a major contributor of Malaysia's income source [22,23], particularly in Sabah [24]. This is a highly important topic to investigate, as the interaction between the environment and tourist activities should be studied from an integrated point of view [25].…”

Section: Introductionmentioning

confidence: 99%

Tourism and Natural Hazards: River Landform Changes Due to Geohazards and Its Influence on the Economic Development of Ecotourism in Sabah, Malaysia

et al. 2022

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Geohazards are often portrayed as a calamity that has a detrimental effect on humans and the environment. It is usually uncommon to consider geohazards in the opposite context. Therefore, this study examines the positive effects of an earthquake event centered in Ranau, Sabah, especially from the aspect of ecotourism development. A total of 27 homestay entrepreneurs in Kampung Melangkap were interviewed in this study. The raw data collected during the interview were conceptually and descriptively analyzed using the ATLAS.ti 8 software. Observation techniques were used to supplement the interviews. This study found that the morphological changes of the Panataran Kedamaian River in Kampung Melangkap were a result of an earthquake centered in Ranau. This disaster has led to the development of more interesting physical attractions, attracting many tourists to Melangkap Village. The dramatic increase of tourists in Melangkap during the post-geohazard phase has become the starting point for the economic growth of ecotourism in the region. This is shown by the increase in the number of homestay entrepreneurs, the expansion in the size of their businesses, higher overall income of homestay entrepreneurs, and better job opportunities for the local population.

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Indigenous Food Recognition Model Based on Various Convolutional Neural Network Architectures for Gastronomic Tourism Business Analytics

et al. 2021

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In gastronomic tourism, food is viewed as the central tourist attraction. Specifically, indigenous food is known to represent the expression of local culture and identity. To promote gastronomic tourism, it is critical to have a model for the food business analytics system. This research undertakes an empirical evaluation of recent transfer learning models for deep learning feature extraction for a food recognition model. The VIREO-Food172 Dataset and a newly established Sabah Food Dataset are used to evaluate the food recognition model. Afterwards, the model is implemented into a web application system as an attempt to automate food recognition. In this model, a fully connected layer with 11 and 10 Softmax neurons is used as the classifier for food categories in both datasets. Six pre-trained Convolutional Neural Network (CNN) models are evaluated as the feature extractors to extract essential features from food images. From the evaluation, the research found that the EfficientNet feature extractor-based and CNN classifier achieved the highest classification accuracy of 94.01% on the Sabah Food Dataset and 86.57% on VIREO-Food172 Dataset. EFFNet as a feature representation outperformed Xception in terms of overall performance. However, Xception can be considered despite some accuracy performance drawback if computational speed and memory space usage are more important than performance.

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Enhancing the Tourism Operation Success in Sabah Malaysia: a Conceptual Framework

Cited by 3 publications

References 9 publications

The Effectiveness of Tourism Development in Social Cultural Approach in Sabah

The Effectiveness of Tourism Development in Social Cultural Approach in Sabah

Tourism and Natural Hazards: River Landform Changes Due to Geohazards and Its Influence on the Economic Development of Ecotourism in Sabah, Malaysia

Indigenous Food Recognition Model Based on Various Convolutional Neural Network Architectures for Gastronomic Tourism Business Analytics

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