The article is dedicated to studying potential directions for attracting investment in the development of the resource potential of an agricultural enterprise. The aim of the research is to develop theoretical and methodological foundations and practical recommendations for forming and effectively using investment mechanisms to enhance the resource potential of agricultural enterprises. The examination of the resource potential of an agricultural enterprise is driven by numerous factors affecting its operation. Firstly, contemporary economic challenges, such as raw material price fluctuations and climate change, and demand quick adaptation of agricultural enterprises to new conditions. Secondly, the growing importance of environmental sustainability sets new requirements for the efficient use of natural resources, which is particularly relevant in the agricultural sector. The article reviews modern approaches to forming the resource potential of an agricultural enterprise and outlines its significance in ensuring stable development and enhancing competitiveness. The study presents an analysis of the key elements of resource potential, including land, labor, material and technical, financial, energy, informational, and innovative resources, as well as intellectual capital as a basis for shaping the enterprise’s innovative strategy. The study substantiates the importance of optimal use of these resources considering global economic changes, sustainability requirements, and the need to adapt to new challenges in the agricultural sector. Key directions for investment in various types of resources are critical to achieving sustainable growth. In particular, the need to invest in equipment modernization, optimization of land resource usage, implementation of energy-efficient technologies, human capital development, and employee skill enhancement is justified. The unique role of intellectual capital and innovative technologies as sources of competitive advantage and factors promoting the integration of modern management approaches is identified. The study of the resource potential of agricultural enterprises revealed that effective investment in each resource element creates opportunities for significant productivity gains, cost reduction, and long-term sustainability of enterprises. It was determined that competition in the agricultural product market requires improved resource efficiency and strategic management. The research demonstrated that ensuring stable enterprise development demands a comprehensive approach to resources, integration of innovations, and attracting additional investments for sustainable growth.
Keywords: resource potential, agricultural enterprise development, investment attraction, sustainable development, competitiveness.
