Enhancing the Value of Bajing Coffee: A Branding Training and Assistance at Girimoyo Village
Novin Farid Styo Wibowo,
Moch Fuad Nasvian,
Aditya Dwi Putra Bhakti
et al.
Abstract:One of the sectors that contribute to the Indonesian economy is agriculture, forestry, and fishery with around 13.28% of the Gross Domestic Product (GDP). Among them, coffee is known to be one of the essential commodities. Girimoyo village, one of the known coffee producers in Malang Regency, has a special coffee product called Bajing Coffee. Pamanjur Coffee Processor, one of the coffee production businesses, wants to make Bajing Coffee more popular. However, Pamanjur Coffee Processor fails to recognize the co… Show more
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