“…The first type of entertainment gratification that is based on affect regulation is relatively well researched (for overviews, see Knobloch-Westerwick, 2006;Oliver, 2009;Vorderer, Klimmt, & Ritterfeld, 2004), whereas evidence concerning the role of emotional entertainment experiences in the gratification of social and cognitive needs has only recently begun to emerge in a consistent manner (cf., Cupchik, 2011;Oliver & Bartsch, 2010;Oliver & Raney, 2011;Reinecke, Tamborini, Grizzard, Lewis, Eden, & Bowman, in press;Tamborini et al, 2010;Vorderer & Ritterfeld, 2009). The present research aims to advance this line of inquiry by providing a systematic assessment of gratifications that can be directly or indirectly associated with the experience of emotions in media use, and by analyzing how different kinds of emotions can contribute to different types of entertainment gratification.…”