Ensemble Multilayer Perceptron Model for Day-ahead Photovoltaic Forecasting

Wang, Minli; Wang, Peihong

doi:10.1145/3484274.3484304

Cited by 4 publications

(3 citation statements)

References 16 publications

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“…For example, on Singles Day [1] in 2017, Tmall operated pop-ups across 12 cities in China (Chen, 2017) containing remotely connected products. Consumers who scanned QR codes for product information and interactive games were directed to Tmall.com to purchase (Wang, 2017). Successful pop-ups also drive participating consumers to spread WOM and spark social media mentions, especially if incentivized by gifts offered in exchange for posting about their experiences (Kidder, 2020).…”

Section: Background and Hypotheses Developmentmentioning

confidence: 99%

“…1. Singles Day (November 11) is a Chinese holiday that celebrates people who are not in relationships. Invented in 2009, the holiday has become the largest shopping day in the world (Wang, 2017). …”

Section: Notesmentioning

confidence: 99%

“…In its earliest forms, the model helped retailers to sell seasonal and short-lived items and test out markets (Hayes, 2019). Current iterations instead focus on seamless cross-channel experiences (Wang, 2017; Wang, 2018), such as when the pop-up stores display quick response codes that consumers can scan to link to corresponding digital stores and complete online transactions (Chen, 2017). Thus, pop-up stores have transitioned, from temporary sales locations to combinations of stores and experiential marketing promotions.…”

Section: Introductionmentioning

confidence: 99%

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How pop-ups drive online sales: moderating effects of online promotions

Liu

Zheng

Yang

et al. 2023

EJM

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Purpose This study aims to examine how the effect of pop-ups on an omnichannel brand’s subsequent online sales is moderated by the brand’s online price and premium promotions, paid search and popularity signaling. Design/methodology/approach Using a difference-in-differences approach, this study appraises variations in two similar Chinese apparel brands’ online sales before and after one of the brands’ implementations of its pop-ups and how the brand’s online promotions modify the pop-ups’ effect. Findings Unique, interactive pop-ups boost brands’ subsequent online sales. Online price promotions negatively moderate the effect; online premium promotions and paid search positively moderate it. Moreover, the product’s popularity diminishes the extent to which a pop-up stimulates online demand. These findings can be partially generalized to other categories, such as utilitarian products. Practical implications Only certain online strategies enhance the effect of pop-ups on brands’ online sales, so practitioners should strategically select appropriate promotion combinations when they operate pop-ups and allocate resources across channels. In addition, the moderating influence of online promotions on pop-ups depends on the type of product being promoted. Originality/value Pop-ups offer proven abilities to deliver sensory experiences to online shoppers, reinforce brand awareness and loyalty and boost online sales. This study extends prior research by examining how various online promotions moderate pop-ups’ effects.

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Section: Background and Hypotheses Developmentmentioning

confidence: 99%

Section: Notesmentioning

confidence: 99%