From the holographic renormalization group viewpoint, while the scale transformation plays a primary role in holographic dualities by providing the extra dimension, the special conformal transformation seems to only play a secondary role.We, however, claim that the space-time diffeomorphism is crucially related to the latter. For its demonstration, we study the holographic renormalization group flow of a foliation preserving diffeomorphic theory of gravity (a.k.a. space-time flipped Horava gravity). We find that the dual field theory, if any, is only scale invariant but not conformal invariant. In particular, we show that the holographic trace anomaly in four dimension predicts the Ricci scalar squared term that would be incompatible with the Wess-Zumino consistency condition if it were conformal. This illustrates how the foliation preserving diffeomorphic theory of gravity could be in conflict with a theorem of the dual unitary quantum field theory.