The digital healthcare industry offers personalized care, expanded access, and improved efficiency. Despite its potential, adoption rates vary across healthcare sectors due to different motivations and barriers. This chapter explores these factors, providing insights from empirical research, surveys, and case studies. Key motivators include convenience, cost-effectiveness, and the potential for personalized care. Data privacy, technological illiteracy, and regulatory limitations are major hurdles. A nuanced discussion explores how these motivators and barriers interact, particularly concerning broader sectional goals. The findings suggest that although digital healthcare holds the potential for transformative change across multiple sectors, targeted strategies are essential for overcoming the barriers that prevent its full-scale adoption. Addressing these issues is vital not only for the growth of the digital healthcare industry but also for enhancing global healthcare outcomes.