Enterprise Social Media: Definition, History, and Prospects for the Study of Social Technologies in Organizations

Leonardi, Paul M.; Huysman, Marleen; Steinfield, Charles

doi:10.1111/jcc4.12029

Cited by 845 publications

(893 citation statements)

References 48 publications

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“…However, many ESM systems in organizations today attempt to avoid these issues by virtue of being internal, closed systems only accessible by employees or groups of employees within an organization (Jarrahi and Sawyer, 2013;Leonardi et al, 2013).…”

Section: Theoretical Foundationmentioning

confidence: 99%

“…Hence, Leonardi et al (2013) suggest considering social media technologies as an integrated ESM platform rather than a series of separate channels. They define ESM as 'Web-based platforms that allow workers to (1) communicate messages with specific coworkers or broadcast messages to everyone in the organization, (2) articulate a list of coworkers with whom they share a connection, (3) post, edit, and sort text and files linked to themselves or others, and (4) view the messages, connections, text, and files communicated, articulated, posted, edited and sorted by anyone else in the organization at any time of their choosing' (Leonardi et al, 2013: 2).…”

Section: Theoretical Foundationmentioning

confidence: 99%

“…Furthermore, recent ESM papers have emphasized the need to study a broader set of organizational actions that could be supported by ESM beyond marketing and knowledge-sharing (c.f., Gibbs et al, 2013;Leonardi et al, 2013). This study responds to both of these mandates by investigating ESM-supported intra-organizational team boundary-spanning activities enacted by members of two organizational units within a case organization as an important mediator to various group and organizational level outcomes.…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Team Boundary Spanning: Strategic Implications for the Implementation and use of Enterprise Social Media

Osch

Steinfield

2016

Journal of Information Technology

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Recent team boundary spanning literature has recommended a shift toward assessing the role of virtual tools -such as social media. Simultaneously the proliferation of Enterprise Social Media (ESM) points to the need to theorize and investigate the supra-individual usage of these tools, such as their usefulness for organizational groups. This paper responds to both mandates through a theoretical integration of the team boundary spanning and existing ESM literature. Using data from two studies -one qualitative and one quantitative -this papers addresses two important research questions regarding the empirical relationship between team boundary spanning and ESM for understanding (i) the types of team boundary-spanning activities that group members enact through ESM and (ii) the effects of ESM on extra-team stakeholders' perceptions and reciprocating actions vis-à-vis the team boundary-spanning activities of these group members. The results of this study show that ESM, largely as a function of their visibility affordance, supports a narrow set of representational activities, but offers only limited support for information search and coordination. Furthermore, the findings reveal that ESM activity has a positive effect on extra-team stakeholders' recognition and financial support of the representational ESM posts emanating from the boundary-spanning group. Important implications for theory, strategy, and design are discussed.

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Section: Theoretical Foundationmentioning

confidence: 99%

Section: Theoretical Foundationmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Team Boundary Spanning: Strategic Implications for the Implementation and use of Enterprise Social Media

Osch

Steinfield

2016

Journal of Information Technology

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“…This is parallel with [5] and [22] where technology is said to gauge the connections among students and teacher.…”

Section: Discussionmentioning

confidence: 83%

The Use of Social Networks Sites (SNSs) among University Students: How Far do They Learn

Hassan¹,

Landani²

2015

IJSSH

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Abstract-The study investigated the pedagogical affordances of SNS and its relationship on student engagement. A sample of 300 students responded to this quantitative research using a self constructed questionnaire. The hypothesized model has been tested to determine the relationships between pedagogical affordances and student engagement. This model underpins the theory of constructivist of interactions that promote learning; connectivity and collaboration through Web 2.0 technology. Using Multiple Regression Analysis, the model is able to explain the significant relationships of connectivity, assessment and feedback and collaboration in predicting student engagement when learning via SNS. The implications of the study are discussed based on theory, practical importance and methodology of research.Index Terms-Social network sites (SNSs), pedagogical affordances, communication, assessment and collaboration.

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“…The rise of the internet and smart device users worldwide has contributed to the massive transition from traditional marketing methods to social media marketing. It has revolutionized the way people work and has led to business development in many ways (Leonardi et al, 2013). Some of the opportunities for business firms include the ability to directly target customers, efficiently promote new products or services, enhance brand awareness, interact with potential customers, analyze the influence of referrals, and review boosted sales figures (Quinton and Wilson, 2016).…”

Section: Business Development and Challengesmentioning

confidence: 99%

The Marketing Value of Social Media Tools to Business Level Strategy

Alghamdi¹,

Papagiannis²,

Michaelides³

2017

JMC

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Social media (SM) is considered to be the most popular tool for increasing brand awareness as well as enhancing customer acquisition by companies (Goud, 2016). Multinational companies as well as small-to-medium enterprises (SMEs) are using various social media websites for expanding their business growth across different parts of the world (Kaplan and Haenlein, 2009). Recent research has found that almost 80% of the customers in the near future will be inclined to purchase products on the internet rather than by visiting physical stores. In addition, social media websites provide details of customer's preferences and choices, which help companies to develop marketing strategies aimed at stimulating and targeting customers. Companies use both the traditional marketing approach and the digital marketing approach in order to increase brand awareness and customer acquisition. This paper aims to illustrate the effectiveness of social media in the marketing approaches of companies compared to traditional marketing approaches. Businesses today collect customer feedback from social media websites by introducing various promotional campaigns. Businesses not only collect feedback from their existing customer base, but also help attract more customers by converting the followers of the websites into potential customers. Due to the immense opportunities available through the use of social media websites, businesses prefer social media channels to legacy media (O'Murchu et al., 2004).

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Enterprise Social Media: Definition, History, and Prospects for the Study of Social Technologies in Organizations

Cited by 845 publications

References 48 publications

Team Boundary Spanning: Strategic Implications for the Implementation and use of Enterprise Social Media

Team Boundary Spanning: Strategic Implications for the Implementation and use of Enterprise Social Media

The Use of Social Networks Sites (SNSs) among University Students: How Far do They Learn

The Marketing Value of Social Media Tools to Business Level Strategy

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