“…The business with the market-based management in marketing science that should in the globalpandemic situations within an emerging market, need more the marketer-skill, effort, direction, persistence and the task marketing strategies within the digital-marketing, salesperson experiences and the integration marketing-team as the research gaps from the previous research that could leads to the distinctive marketing-performance and customers value co-creation and an implication on customer loyalty, that it not to be confirm result of the research on the digital-wallet within the fin-tech recently in among firms. (Fu, 2009;Harrigan, Evers, Miles, & Daly, 2017;Xu, Wang, & Wen, 2019), (Bitter & Grabner-Kräuter, 2016;Chang, Jiang, Klein, & Wang, 2019;Day, Crown, & Ivany, 2017) Moreover, the business gap within the level of the customer loyalty to utilize the digital-wallet in Jakarta, could be provide and indicated the fluctuated condition and could describe on entire situations, as show table 1, below: Nevertheless, in global-pandemic have the decreased, more challenging, and need the wellmanagement, while empirical evidence to attempt the best digital-marketing performance to utilize the digital-wallet more broadly in business transactions. (Cooper & Sommer, 2016;Lindsjørn, Sjøberg, Dingsøyr, Bergersen, & Dybå, 2016) Many the digital-wallet have the organizational policy-change because of the global-pandemic within very poor-process in the firms and it could have an impact to the digital-marketing-performance to improve the business-value and the customer loyalty as the task performance in marketing divisions.…”