Entertainment-education: storytelling for the greater, greener good

Reinermann, Julia Lena; Lubjuhn, Sarah; Bouman, Martine; Singhal, Arvind

doi:10.1504/ijsd.2014.061781

Cited by 21 publications

(14 citation statements)

References 4 publications

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“…The creation of high-quality EE interventions is therefore often a collaborative effort that involves an interdisciplinary team of researchers, health experts, and creative professionals such as scriptwriters, producers and media strategists. The exact nature of these collaborations often depends on the level of involvement of the different partners and shows through the specifics of their partnership agreements ( Bouman, 1999 ; Reinermann et al , 2014 ).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Toward spreadable entertainment-education: leveraging social influence in online networks

Lutkenhaus

Jansz

Bouman

2019

Health Promotion International

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Entertainment-education (EE) is a communication strategy that uses popular media to engage with audiences on prosocial topics such as health, social tolerance and sustainability. The purpose of EE serials on radio, television or the internet is to introduce new ideas, norms and practices by means of storytelling, as well as to offer points of engagement for audiences to talk about the themes raised by the intervention. However, in today’s media landscape, it has become increasingly difficult to captivate audiences as they have fragmented across channels and have started to create and circulate content themselves. The concept of spreadable media allows us to deal with fragmentation and user-generated content in productive ways, as it recognizes the role of autonomous audience members in shaping the flows of media content in the online networks that underlie today’s media landscape. In this article, we introduce spreadable EE: an innovative approach that builds on transmedia storytelling strategies to reach and captivate target audiences for a longer period of time, and that entails collaboration with online platforms, communities and social influencers to stimulate meaningful conversations. We enhance EE's theoretical, empirical and practical traditions with insights about how today’s audiences have come to engage with media and propose strategic approaches to create and evaluate spreadable EE.

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Section: Theoretical Backgroundmentioning

confidence: 99%

Toward spreadable entertainment-education: leveraging social influence in online networks

Lutkenhaus

Jansz

Bouman

2019

Health Promotion International

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“…With the target of contributing to the development of argumentative and reflexive competencies among the population by applying tools and practices of the entertainment sector, the VR Health Arena could, thirdly, be attributed to research on entertainment–education [ 61 , 62 , 63 , 64 , 65 , 66 , 67 , 68 , 69 , 70 , 71 , 72 , 73 , 74 , 75 ]. Entertainment–education can be defined as the “process of designing and implementing an entertainment program to increase audience members’ knowledge about a social issue, create more favorable attitudes, and change their overt behaviors regarding the social issue” [ 61 ] (p. 82).…”

Section: Policy Politics Polity: Three Perspectives On the Germamentioning

confidence: 99%

“…Based on different publications and case-based examples over the years, there has been a growing body of evidence that entertainment–education seems to carry potential for raising awareness and triggering social change in certain fields [ 63 , 64 , 65 ]. Furthermore, the particular potential of the approach for addressing the specific trade-off situations concerning sustainability and in terms of enhancing social change for large audiences was emphasized [ 65 , 66 ]. However, facing the complexity of communicative processes, the literature has also suggested that entertainment–education may affect the behavior of the target audience only indirectly, for example, when it encourages participants to critically compare their individual attitudes with contradictory perspectives, or by enabling peer communication, social exchange, and interpersonal communication [ 63 , 66 ].…”

Section: Policy Politics Polity: Three Perspectives On the Germamentioning

confidence: 99%

“…Furthermore, the particular potential of the approach for addressing the specific trade-off situations concerning sustainability and in terms of enhancing social change for large audiences was emphasized [ 65 , 66 ]. However, facing the complexity of communicative processes, the literature has also suggested that entertainment–education may affect the behavior of the target audience only indirectly, for example, when it encourages participants to critically compare their individual attitudes with contradictory perspectives, or by enabling peer communication, social exchange, and interpersonal communication [ 63 , 66 ]. Especially serial formats, providing the respective audience with the opportunity to identify with the characters, which in the best case develop their personalities as the format proceeds, and the provision of the offers on multiple channels, were mentioned as additional success factors of entertainment–education [ 63 , 64 ].…”

Section: Policy Politics Polity: Three Perspectives On the Germamentioning

confidence: 99%

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Dimensions, Dialectic, Discourse. Three Political Perspectives on the Sustainability of the German Healthcare System

Fischer

Heinrichs

2018

IJERPH

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This review article deals with the topic of sustainability in the German healthcare system and presents an overview of how the six articles of our research relate to one another. After introducing to the context of the research, its internal principles, and the methods applied, three perspectives are presented, each also discussed in terms of the respective literature in sustainability science and political science. The review concludes by presenting a circular model and by discussing the general limitations as well as the practical implications of our research.

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“…Entertainment education is potentially an effective way to provide health information to high-risk populations [ 6 , 7 ]. Entertainment education is defined as a purposeful communication strategy that provides educational information intended to increase knowledge and awareness via entertainment media, such as radio, television, popular music, films, digital games, and comics [ 8 ].…”

Section: Introductionmentioning

confidence: 99%

Use of health promotion manga to encourage physical activity and healthy eating in Japanese patients with metabolic syndrome: a case study

et al. 2018

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BackgroundThe present case study investigated the feasibility of using manga (Japanese-style comic books) to promote physical activity and healthy eating behavior in Japanese patients with metabolic syndrome.MethodsA one-arm pre-post intervention was conducted in a Japanese suburban community. Twenty participants with a diagnosis of metabolic syndrome were recruited via health checkups. Health promotion manga were developed by the researcher, a publishing specialist, and a professional illustrator. We measured participants’ self-reported physical activity, eating behavior, and psychological readiness to change toward engaging in healthy behavior.ResultsAt 1 month after the intervention there were no significant differences in physical activity scores, but small positive changes in vigorous (R2 = 0.02) and moderate (R2 = 0.01) physical activity scores were observed. Total healthy eating behavior scores were significantly improved (p < 0.05, R2 = 0.47). In addition, participants reported positive change in psychological readiness, such as increased intention to engage in healthy behavior, enhanced self-efficacy, and benefits of using manga.ConclusionsThis study demonstrates that manga interventions have potential to encourage healthy eating in patients with metabolic syndrome.Electronic supplementary materialThe online version of this article (10.1186/s13690-018-0273-5) contains supplementary material, which is available to authorized users.

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Entertainment-education: storytelling for the greater, greener good

Cited by 21 publications

References 4 publications

Toward spreadable entertainment-education: leveraging social influence in online networks

Toward spreadable entertainment-education: leveraging social influence in online networks

Dimensions, Dialectic, Discourse. Three Political Perspectives on the Sustainability of the German Healthcare System

Use of health promotion manga to encourage physical activity and healthy eating in Japanese patients with metabolic syndrome: a case study

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