“…This could be achieved, inter alia, by registering a legal entity, establishing an office, hiring employees, developing internal policy and operating procedures (including incentives mechanisms), fostering business education among entrepreneur-owners and top management, and completing a business plan [9]. Given that these INVs emerge in an uncertain environment (quadrant I, Figure 1), the key challenge entrepreneurs face in this endeavor is to set up and commit to long-term outcome goals, respectively, and to develop performance benchmarks that, however, may lead to goal misalignment between entrepreneurs and their backers [51,63]. Entrepreneurs may mitigate such issues in uncertain decision-making settings by developing and pursuing just procedures that are valued by VCs and other key stakeholders that are associated with long-term venture performance [64,65].…”