Entrepreneurial alertness in the pursuit of new opportunities

Tang, Jintong; Kacmar, K. Michele; Busenitz, Lowell W.

doi:10.1016/j.jbusvent.2010.07.001

Cited by 723 publications

(1,077 citation statements)

References 68 publications

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“…Opportunity discovery perspectives consider existing market conditions as a source of opportunity that drives entrepreneurial action and performance. In this perspective, opportunities are viewed as existing in the environment and as a fit between the resources of entrepreneurs and environmental changes in technology, consumer preferences, and market context [34,35]. It also takes a long time and involves a learning process to form an opportunity.…”

Section: Entrepreneurial Opportunitymentioning

confidence: 99%

Does Social Media Use Influence Entrepreneurial Opportunity? A Review of its Moderating Role

Park

Sung

2017

Sustainability

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Social media platforms are an indispensable part of entrepreneurship practices. They offer entrepreneurs a platform for business growth and brand development. However, little is known about the effect of social media use on identifying entrepreneurial opportunities. Utilizing social cognition theory, this research focuses on how certain factors-prior knowledge, alertness, and social media-may impact two aspects of opportunity: the discovery and the creation of entrepreneurial opportunity. This study focuses on the investigation of the moderating role of social media use on entrepreneurial opportunities. The findings have important practical and academic implications for how social media impacts entrepreneurship and can be used to increase the ability of entrepreneurs to find new opportunities.

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Section: Entrepreneurial Opportunitymentioning

confidence: 99%

Does Social Media Use Influence Entrepreneurial Opportunity? A Review of its Moderating Role

Park

Sung

2017

Sustainability

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“…The instrument that was developed provides researchers with a tool to measure entrepreneurial alertness. The results of the study by Tang et al (2012) showed strong reliability and appropriate dimensionality. In addition, the results revealed content, convergent, discriminant, and nomological validity.…”

Section: Methodsmentioning

confidence: 85%

“…Most of the respondents are males, with post-matric qualifications, in the 31-40 age bracket and in the retail sector. Tang et al (2012) note that association and connection refer to how to receive new information, creativity, and making extensions in logic. Association allows an entrepreneur to consider multiple options and possibilities and to make unique connections.…”

Section: Resultsmentioning

confidence: 99%

“…The questionnaire for the study was adapted from studies on entrepreneurial alertness by Tang (2008) and Tang et al (2012). Building on the works of Kirzner (1973Kirzner ( , 1999 and McMullen and Shepherd's (2006), Tang et al (2012) offered a model of entrepreneurial alertness that involved three distinct elements. (1) Scanning and search (2) Association and connection and (3) Evaluation and judgment.…”

Section: Methodsmentioning

confidence: 99%

“…This helps to drive the market process toward equilibrium. Tang et al (2012) point out that alertness has three complementary dimensions: (1) Scanning and looking for new information. This includes frequently scanning the environment and changes in the environment.…”

Section: The Objective Of the Studymentioning

confidence: 99%

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The Entrepreneurial Alertness of Immigrant Entrepreneurs in South Africa

Fatoki

2014

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The Entrepreneurship Process

Webb

Pryor

2015

Wiley Encyclopedia of Management

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Marketing and entrepreneurship have long been recognized as two key responsibilities of the firm. Despite their tight integration in practice, marketing and entrepreneurship as domains of scholarly inquiry have largely progressed within their respective disciplinary boundaries with minimal cross-disciplinary fertilization. Furthermore, although firms increasingly undertake their marketing and entrepreneurial activities across diverse settings, academe has provided little insight into how changes in the institutional environment may substantially alter the processes and outcomes of these undertakings. Herein, we integrate research on marketing activities, the entrepreneurship process, and institutional theory in an effort to address this gap. We first discuss market orientation as enhancing a firm's opportunity recognition and innovation, whereas marketing mix decisions enhance oppor-tunity exploitation. We then examine how entrepreneurship leads to innovation directed toward market orientation and marketing mix activities. Based on this foundation, we examine differences in marketing and entrepreneurship activities across institutional contexts.

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Entrepreneurial alertness in the pursuit of new opportunities

Cited by 723 publications

References 68 publications

Does Social Media Use Influence Entrepreneurial Opportunity? A Review of its Moderating Role

Does Social Media Use Influence Entrepreneurial Opportunity? A Review of its Moderating Role

The Entrepreneurial Alertness of Immigrant Entrepreneurs in South Africa

The Entrepreneurship Process

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