Entrepreneurial Intention: Creativity, Entrepreneurship, and University Support

Abstract

To study the impact of perceived creativity disposition on entrepreneurial attitude and intentions, based on the theory of planned behavior, a model of the relationship between perceived creativity disposition and entrepreneurial intentions and attitude was constructed, relevant hypotheses were proposed, and the moderation mechanism of perception of university support on perceived creativity disposition and entrepreneurial intentions was also developed and analyzed. The study population included university business students in Pakistan. A sample of 330 students was selected from eight universities in Lahore and Islamabad, Pakistan. A random stratified sampling technique was executed. For this study, a cross-sectional and quantitative research design was used based on the survey process. The two-part questionnaire was used for data collection. Smart-PLS software version 3.2.7 was used to assess the hypothesis of this study. It was found that perceived creativity disposition and attitude toward entrepreneurship has a positive influence on entrepreneurial intention. It was also discovered that the perception of university support moderates the relationship between perceived creativity disposition and entrepreneurial intention. In this study, the moderation effect of perception of university support on the relationship between perceived creativity disposition and entrepreneurial intention was acknowledged. As a policy implication, the government should ensure students with an innovative entrepreneurial environment and well-built perception of university support are supported through different channels. Finally, a conceptual model was proposed based on adopting the theory of planned behavior, and the study ends with a conclusion and implications for future research.

Impact of Entrepreneurial Education, Mindset, and Creativity on Entrepreneurial Intention: Mediating Role of Entrepreneurial Self-Efficacy

“…Regarding H4, we found that creativity had a positive and significant effect on entrepreneurial intention. This finding is in line with several previous studies (Hu et al, 2018;Anjum et al, 2021), which remarked that individuals with a high level of creative minds are more likely to peruse a career in entrepreneurship. Creativity is all about something new and innovative and individuals who have creative minds are more capable to articulate innovative ideas into a reality that ultimately leads toward the entrepreneurial intention.…”

“…It allows individual to have an opportunity in entrepreneurship tasks such as identifying an opportunity, making business feasibility, and implementing a business plan. In line with the entrepreneurship research in the context of developed nations, the role of entrepreneurial education, entrepreneurial mindset, and creativity in entrepreneurship have been discussed by several researchers (Shi et al, 2020;Anjum et al, 2021). Some studies have outlined that individuals with a high level of entrepreneurial education, entrepreneurial mindset, and creativity are more prone to start their businesses (Hu and Ye, 2017;Handayati et al, 2020).…”

Do Good, Have Good: A Mechanism of Fostering Customer Pro-Environmental Behaviors

“…Second, this technique is generally suitable when complex models are examined [85], particularly involving mediation [86]. Third, being a solid component-based approach, many prior marketing [87], management [88][89][90][91][92], and entrepreneurship [93][94][95][96][97] studies have employed this approach. PLS-SEM involves two stages.…”

An Empirical Study of HR Practices and Employee’s Engagement in Banking Sector

“…The questionnaire is distributed by e-mail via the Internet in the form of electronic copy and the hard copy is distributed by personal mail and post. SEM-PLS route modelling was used to evaluate the proposed theoretical framework in this study (Anjum, Amoozegar, Nazar, & Kanwal, 2020;Anjum, Farrukh, Heidler, & Tautiva, 2021;Anjum, Sharifi, Nazar, & Farrukh, 2018). The social exchange theory was chosen for this study because it has been used to address employee engagement by describing the factors that lead to employee engagement or disengagement.…”