Abstract:This study analyzes the entrepreneurial intention in a sample of university students in Guayaquil, Ecuador. The Theory of Planned Behavior proposed by Azjen is used as a theoretical model. The questionnaire used for data collection was based on the work of L iña n and Chen. The structural equation model showed that the constructs entrepreneurial attitude, subjective norm and perceived control show a positive influence on entrepreneurial intention. Therefore, the study of the Theory of Planned Behavior is valid… Show more
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