Entrepreneurial marketing practices and rural wine producers’ performance: The moderating role of competitive intensity in an immediate post crisis period

Mahdi, Ali; Crick, Dave; Crick, James M.; Lamine, Wadid; Spence, Martine

doi:10.1016/j.jrurstud.2024.103277

Journal of Rural Studies

2024

DOI: 10.1016/j.jrurstud.2024.103277

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Entrepreneurial marketing practices and rural wine producers’ performance: The moderating role of competitive intensity in an immediate post crisis period

Ali Mahdi,

Dave Crick,

James M. Crick

et al.

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Cited by 2 publications

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Managing an entrepreneurial marketing orientation in turbulent competitive business environments

Crick,

Hamzah,

Crick

2024

Journal of Strategic Marketing

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Managing an entrepreneurial marketing orientation in turbulent competitive business environments

Crick,

Hamzah,

Crick

2024

Journal of Strategic Marketing

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Is a Rural Entrepreneurial Ecosystem Conducive to the Improvement of Entrepreneurial Performance? Evidence from Typical Counties of Rural Entrepreneurship and Innovation in China

Zhang,

Hu,

Zhou

et al. 2024

Land

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Rural entrepreneurship is an important means to solve the problem of “rural decline” and is also the focus of the “rural revitalization” strategy. The rural entrepreneurship ecosystem directly affects entrepreneurial performance. Based on the configurational perspective, using the fuzzy-set qualitative comparative analysis (fsQCA) method, taking 85 typical rural innovation and entrepreneurship demonstration counties in China as research samples, this study explores the impact path of the rural entrepreneurship ecosystem composed of multiple factors on entrepreneurial performance and the complex causal mechanisms behind it. The results show that market size, human capital, financial capital, infrastructure (both hardware and software), and government scale cannot individually constitute the necessary conditions for high or non-high rural entrepreneurial performance; there exist two pathways driving high entrepreneurial performance in rural areas: a market-driven financing-and-intelligence integration pathway and a government-supported infrastructure-assisted pathway. Under certain conditions, there is a substitution relationship between rural entrepreneurial market allocation and government intervention; there are two paths driving non-high rural entrepreneurial performance, which are summarized into market–financing suppression and market–government suppression according to the core driving factors. By systematically analyzing the impact of the rural entrepreneurial ecosystem on entrepreneurial performance, and explaining the intrinsic logic and path of high and non-high entrepreneurial performance based on the configurational perspective, this paper provides a decision-making reference for further enhancing the entrepreneurial performance in rural China and realizing rural revitalization.

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Entrepreneurial marketing practices and rural wine producers’ performance: The moderating role of competitive intensity in an immediate post crisis period

Cited by 2 publications

References 92 publications

Managing an entrepreneurial marketing orientation in turbulent competitive business environments

Managing an entrepreneurial marketing orientation in turbulent competitive business environments

Is a Rural Entrepreneurial Ecosystem Conducive to the Improvement of Entrepreneurial Performance? Evidence from Typical Counties of Rural Entrepreneurship and Innovation in China

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