2023
DOI: 10.47604/ijepm.2207
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Entrepreneurial Marketing Skills and Growth of Small and Medium Plastics Manufacturing Enterprises in Nigeria

Jolly Dauda,
Gregory Namusonge,
Samson Nyang’au

Abstract: Purpose: The purpose of this study was to determine the influence of entrepreneurial marketing skills on growth of small and medium plastic manufacturing enterprises in Nigeria. Methodology: Descriptive research design was applied by the study. The study target population was 18,476 plastics manufacturing SMEs in LAGOS State, Nigeria. Based on Yamane Formula adopted the sample size for this study was 397 respondents. Random sampling was used to select the 392 plastics manufacturing SMEs. The study theref… Show more

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