“…Prior to this configuration of the concept, the collective role of entrepreneurial orientation, market orientation and learning orientation in performance models has been investigated in twelve studies among which two were conducted to investigate the corporate entrepreneurship in state-owned companies (Liu, Luo, & Shi, 2002, and another two studies were in small sample of non-for-profit organizations (Barrett, Balloun, & Weinstein, 2005a;2005b). Hult, Ketchen, and Slater (2005) and Zehir and Eren (2007) conducted their studies in the samples of large-scale firms, other two studies investigated the effect of the three orientations on new venture performance and internationalization of international companies (Roukenon & Saarenketo, 2009;Kropp et al, 2008), while Rhee, Park, and Lee (2010) investigated the innovation performance of technology intensive firms. Nonetheless, no study has yet investigated the effect of the three orientations on the firm level business performance of small and medium scale enterprise, though some studies had proposed the conceptual models that have not been empirically tested (Herath & Mahmood, 2012, 2013a, 2013b.…”