Entrepreneurial Orientation and Its Effect Toward Sme Performance Through Strategic Flexibility on Fashion Industry in Malang

Abstract

The relationship between strategy and performance is central to the study of strategic management. The main objective of this study is to examine the form of entrepreneurial orientation towards strategic flexibility and SMEs performance. By taking a more specific sample, this study uses SMEs in fashion in Malang as the object of research. Data was collected through questionnaires, with 31 owners of SMEs fashion in Malang being taken as respondents. The findings of the study revealed that only proactiveness had a significant direct effect on SMEs performance, while innovativeness, risk taking and proactiveness significantly influenced strategic flexibility. Proactiveness was found to have the greatest influence on strategic flexibility. This study shows the important role of strategic flexibility in strengthening the effect of an entrepreneurial orientation on SMEs performance. Research implications and suggestions are discussed at the end of this article. ABSTRAKHubungan antara strategi dan kinerja adalah pusat studi manajemen strategis. Tujuan utama dari penelitian ini adalah untuk mengkaji bentuk orientasi kewirausahaan terhadap fleksibilitas strategis dan kinerja UKM. Dengan mengambil sampel yang lebih spesifik, penelitian ini menggunakan UKM fashion di Malang sebagai objek penelitian. Pengumpulan data dilakukan melalui kuesioner, dengan responden 31 pemilik UKM fashion di Malang. Temuan penelitian menunjukkan bahwa hanya proaktif yang berpengaruh langsung signifikan terhadap kinerja UKM, sedangkan inovasi, pengambilan risiko dan proaktif berpengaruh signifikan terhadap fleksibilitas strategis. Proaktif ditemukan memiliki pengaruh terbesar pada fleksibilitas strategis. Studi ini menunjukkan peran penting dari fleksibilitas strategis dalam memperkuat pengaruh orientasi kewirausahaan terhadap kinerja UKM. Implikasi dan saran penelitian dibahas di akhir artikel ini.

Analyzing Gender Differences of Entrepreneurial Intention Among Student in Islamic University Malang

“…On the other hand, entrepreneurs are often seen as a profession, from one of the actors in economic growth in a region. With people increasingly recognizing entrepreneurs as a profession, entrepreneurs cannot be separated from several important characteristics, for example related to risk taking as a part of entrepreneurial orientation (Agustina & Pradesa, 2020;Kharisma et al, 2020) and this can be influenced by risk perceptions (Agustina et al, 2021). As an important part of entrepreneurial orientation, risk taking was found to have no significant difference between male and female entrepreneurs (Agustina & Pradesa, 2020), this also inspired this research in exploring gender differences in entrepreneurial interest in students.…”

Entrepreneurial Orientation and Firm Performance on Private Daycare in Indonesia: A Conceptual Paper

“…In addition, for a company that is innovative and creative in overcoming its competitors, the innovation is expectedly able to emerge as one of predominant factors that have a possibility to affect the company's performance (Covin & Miller, 2014) The relationship between innovative attitudes and business achievements has been widely studied in the context of SMEs (Afriyie et al, 2019;Chaithanapat et al, 2022;Nguyen et al, 2018) with positive and significant results. In the context of SMEs in Indonesia, innovative attitudes and business performance have also been investigated (Kharisma et al, 2020;Susdiani, 2020). However, specific research for small businesses such as daycares has yet to be studied.…”

Entrepreneurial Orientation, Psychological Capital, Entrepreneurial Strategy, and Firm Performance on Private Daycare in Indonesia: A Conceptual Paper

“…In addition, for a company that is innovative and creative in overcoming its competitors, the innovation is expectedly able to emerge as one of predominant factors that have a possibility to affect the company's performance (Covin & Miller, 2014) The relationship between innovative attitudes and business achievements has been widely studied in the context of SMEs (Afriyie et al, 2019;Chaithanapat et al, 2022;Nguyen et al, 2018) with positive and significant results. In the context of SMEs in Indonesia, innovative attitudes and business performance have also been investigated (Kharisma et al, 2020;Susdiani, 2020). However, specific research for small businesses such as daycares has yet to be studied.…”