Entrepreneurial Orientation and Market Share of Selected Quoted Consumer Goods Manufacturing Companies in Nigeria

Okusanya, Adedoyin; Akpa, Victoria O.; H., Akinlabi. Babatunde

doi:10.31033/ijemr.11.2.9

Cited by 4 publications

(5 citation statements)

References 13 publications

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“…Many EO researchers have placed a strong emphasis on the link between EO and firm performance [22,29,12,18,30]. Performance has been assessed from both financial and non-financial standpoints.…”

Section: The Issue and Objectivementioning

confidence: 99%

“…In light of these circumstances, researchers have emphasized the importance of adopting innovative techniques for improving the operational efficiency of construction enterprises [7,15,6,16]. Entrepreneurship has recently attracted attention around the world as a critical approach for enhancing the efficiency and competitiveness of firms in different sectors, as well as those within the construction industry [10,17,6,18]. Thus, in today's business world, having an entrepreneurial orientation (EO) is now regarded as a vital posture for a company's success.…”

Section: Introductionmentioning

confidence: 99%

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Influence of High-Density Polyethylene Admixtures on Water Sorptivity Behaviour of Medium and High strength Concretes

Anum

2024

JSCBE

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The increasing research interest in the reuse of waste plastics have presented vast potentials for improving concrete properties and contributing to sustainable concrete production. This work studied the sorptivity behaviour of grades M25 and M50 concretes prepared using pulverised high density polyethylene (HDPE) immersed in 20% hydrogen peroxide as treatment. As an additive, the pulverised HDPE was added to the concrete at 0 %, 0.25 %, 0.5 %, 0.75 %, and 1 % based on cement weight. The concrete had been made with 150 mm3 steel moulds using mix design method. A super plasticiser -Hydroplast-500, was used in the mixes. For the grades M25 and M50 concretes, respectively, 0.4 and 0.36 water/cement ratios had been selected to represent medium and high strengths concretes after 7, 28, and 90-day periods of water cure. After being taken from the water and dried, the concrete cubes underwent a sorptivity test. Results obtained indicated that incorporation of treated HDPE to the concrete reduced its sorptivity up to 59 % and 64.5 % respectively for grades M25 and M50 concretes due to the admixture's existence in the mix. The study recommends concrete prepared with 1 % HDPE by weight of cement for use in water retaining structures, drainage systems and constructions where damp is a challenge to existing infrastructure.

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Section: The Issue and Objectivementioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Influence of High-Density Polyethylene Admixtures on Water Sorptivity Behaviour of Medium and High strength Concretes

Anum

2024

JSCBE

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“…Competitively aggressive firms are those who pay close attention to their competitors' actions and initiate a series of their own. In other words, they prefer to invest in competitive actions such as product launches, marketing campaigns and price competition more frequently than others (Okusanya et al, 2021). It is characterized as the speed and number of competitive actions taken by a firm in comparison to the firm's direct rivals (Muhonen, 2017;Okusanya et al, 2021).…”

Section: Competitive Aggressivenessmentioning

confidence: 99%

“…In other words, they prefer to invest in competitive actions such as product launches, marketing campaigns and price competition more frequently than others (Okusanya et al, 2021). It is characterized as the speed and number of competitive actions taken by a firm in comparison to the firm's direct rivals (Muhonen, 2017;Okusanya et al, 2021). Competitive aggressiveness is a trait that involves striving to gain an advantage over others in a competitive situation.…”

Section: Competitive Aggressivenessmentioning

confidence: 99%

Entrepreneurial Orientation and Competitive Advantage of Quoted Pharmaceutical Companies in Nigeria

Akpa

2023

JSM

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Pharmaceutical companies play a significant role in ensuring that people have access to high-quality and affordable medical services. They provide a wide range of medical services, from preventative care to emergency services. Despite the contribution of pharmaceutical companies to the social and economic growth of citizens in both developed and developing countries, their performance may not have been as expected. This is evident in the poor level of competitive advantage, decline in market share growth, dwindling financial growth, decline in productivity and customer retention. This study investigated the effect of entrepreneurial orientation on competitive advantage of quoted pharmaceutical companies in Nigeria. The study adopted a survey research design. The population of the study was 308 executive manager, directors and marketing department official in these quoted pharmaceutical companies in Nigeria. Data was collected using a valid and reliable questionnaire with a Cronbach alpha value greater than 0.7. Data were analysed using both descriptive and inferential tools. Multiple and Hierarchical Regression Analysis were used to determine the effect of the variables using Statistical Package for Social Science (SPSS). The results revealed that entrepreneurial orientation had significant effect on competitive advantage of quoted pharmaceutical companies in Nigeria (Adj. R2 = 0.265; F (5, 296) = 22.726, p < 0.05). The study expanded the frontier of knowledge on Nigerian pharmaceutical industry performance by unbundling entrepreneurial orientation to see how each element affected competitive advantage. The study is an original study and it adds to scholarly debate on entrepreneurial orientation and competitive advantage of quoted pharmaceutical companies as the adoption of managers’ perspectives was subjective, and competitive advantage is not static, hence secondary data could be a future option for scholars. Keywords: Entrepreneurial orientation, Competitive advantage, Competitive Aggressiveness, Entrepreneurial autonomy, Innovation.

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“…A study on selected quoted consumer goods manufacturing companies in Nigeria revealed that components of entrepreneurial orientation, such as innovativeness, competitive aggressiveness, proactiveness, risk-taking, and planning flexibility, significantly impact their market share. Such entrepreneurial strategies enable these companies to be more proactive and competitive, thereby enhancing their market presence (Adedoyin, Victoria & Babatunde, 2021). The advent of e-commerce platforms has also reshaped the FMCG sector, especially in the wake of the COVID-19 pandemic.…”

Section: Introduction Contextualizing the Fmcg Sector In Nigeriamentioning

confidence: 99%

Crisis Marketing in the FMCG Sector: A Review of Strategies Nigerian Brands Employed During the Covid-19 Pandemic

Ifeoluwa Oreofe Adekuajo,

Chioma Ann Udeh,

Adekunle Abiola Abdul

et al. 2023

Int. j. manag. entrep. res

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The COVID-19 pandemic has ushered in a wave of unprecedented challenges across global markets, with Nigeria's Fast-Moving Consumer Goods (FMCG) sector being no exception. This study delves deep into the crisis marketing strategies employed by Nigerian FMCG brands during this tumultuous period. The research utilized the potential of a qualitative approach to offer a broad view of the sector's response to the pandemic-induced challenges. The findings underscored a significant shift towards digital platforms, with brands leveraging online engagements, e-commerce initiatives, and social media campaigns to maintain consumer connections. Concurrently, offline strategies were reimagined, emphasizing safety, community engagement, and product diversification. The analysis revealed that these adaptive strategies mitigated the immediate economic ramifications and positioned brands for long-term success in a post-pandemic world. In conclusion, the FMCG sector in Nigeria demonstrated remarkable resilience and adaptability, with brands developing robust crisis marketing strategies rooted in consumer-centricity, agility, and data-driven insights. The study recommends continued investment in digital transformation, prioritization of consumer needs, and adaptability as key pillars for future success. This research provides a blueprint for FMCG brands globally, offering insights into navigating market challenges with agility and innovation. Keywords: FMCG, Nigeria, Crisis Marketing, Digital Transformation, Consumer-Centricity, Covid-19 Pandemic.

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Entrepreneurial Orientation and Market Share of Selected Quoted Consumer Goods Manufacturing Companies in Nigeria

Cited by 4 publications

References 13 publications

Influence of High-Density Polyethylene Admixtures on Water Sorptivity Behaviour of Medium and High strength Concretes

Influence of High-Density Polyethylene Admixtures on Water Sorptivity Behaviour of Medium and High strength Concretes

Entrepreneurial Orientation and Competitive Advantage of Quoted Pharmaceutical Companies in Nigeria

Crisis Marketing in the FMCG Sector: A Review of Strategies Nigerian Brands Employed During the Covid-19 Pandemic

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