2024
DOI: 10.35145/jabt.v5i1.144
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Entrepreneurial Orientation and Strategy Channel Distribution to Success Entrepreneurship with Superiority Compete as Mediation on Center Coffee Muria Kudus

Aji Setiyanto,
Dina Lusianti,
Faridhatun Faidah

Abstract: This study analyzes the influence of entrepreneurial orientation and distribution channel strategy on entrepreneurial success with competitive advantage as mediation in the Muria coffee center Kudus, Central Java, Indonesia. This research is descriptive statistically by testing hypotheses. The sample was 110 business actors. Sampling technique using Purposive Sampling The data collection used in this study is a questionnaire method. Test Instruments use validity tests, reliability tests, and normality tests. A… Show more

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