This study sets out to address the perceived pitfalls of egotism among female entrepreneurs in South Africa. This study further ascertains a unique strategy and group of accustomed performance factors that are believed to serve as a cognitive antidote for female entrepreneurs to consistently out-manoeuvre the dangers of egotism. This study adopted a qualitative approach in which 16 achieving female entrepreneurs were purposively selected. The primary data was collected through the application of professionally conducted semi-structured one-on-one interviews and Interpretative Phenomenological Analysis (IPA) served as the primary method of data analysis. Findings from this study prove the significant impact the effects of egotism are believed to have on entrepreneurship and managerial performance as a whole. Aspects such as continuous self-study and the establishment of a disciplined mind both surfaced as invaluable assets. Finally, results also Nico van Rensburg Ogujiuba Kanayo ABOUT THE AUTHOR Dr. van Rensburg is an experienced business professional and avid academic researcher focused on finance, performance, management, and entrepreneurship study. Dr. van Rensburg completed his Ph.D. degree in management at the University of the Western Cape, in Cape Town, South Africa. Dr. van Rensburg currently serves in several senior directory and mentorship positions for internationally recognised agricultural companies. Dr. Kanayo is an experienced lecturer and a senior academic researcher at the University of Mpumalanga, in Mbombela, South Africa. Dr. Kanayo holds two Ph.D. degrees, one in economics from the University of Nigeria, and the other in statistics from the University of the Western Cape, in Cape Town, South Africa. Up to date, Dr. Kanayo published over 40 scientific articles and his research continues to find its way into high impact-journals. Dr. Kanayo's long tenure with academia and the general business sector leads him to economics, statistics, management, and entrepreneurship study.