In classical Athens values and institutions encouraged all types of entrepreneurship. Successful entrepreneurs received social and many times political distinctions, which in the cases of some slaves reached the level of gaining their freedom. However, to deter phenomena of extreme individualism, success in business was judged by the means used to acquire wealth. For only those entrepreneurs were esteemed socially who worked hard and used ethical and fair means, who did not consume their wealth conspicuously, but shared it with the rest of the people by undertaking public expenses, and who abided by the laws and ordinances of the city-state.We thank the three anonymous referees as well as S. Iannidis and I. Minoglou for their very valuable comments and suggestions. The usual disclaimer applies.