“…The best known treatments of entrepreneurship, those of Schumpeter (1934), Knight (1921) and Kirzner (1973), identify entrepreneurship with the commercialization of "new combinations," the exercise of judgment, and alertness, respectively. In these treatments there is, in actuality, rather little on the actual process of setting up the new means-ends framework (Choi, 1993;Harper, 1995). Entrepreneurial searching is somewhat played down.…”