“…A creative entrepreneur is an individual who has an entrepreneurial mindset in response to two triggers for the entrepreneurial act: extrinsic, that is, contextual and business driven, and intrinsic, that is, involving internal desire to create something aesthetic and focused on a sense of personal achievement (Henry and De Bruin, 2011). Although there seems to be no clear distinction or consensual understanding regarding the meanings of creative entrepreneurs in the extant literature (Hausmann and Heinze, 2016), creative entrepreneurs can be understood as those enacting novel and useful ideas to add social or commercial value by producing products to meet market demands while simultaneously satisfying their own creative and artistic sensibility (Cameron et al , 2018; Gundolf et al , 2018). More satisfied entrepreneurs work more effectively with their customers and employees, which results in greater success or favorable career outcomes and further moves business forward (Carree and Verheul, 2012; Cooper and Artz, 1995; Gavin and Mason, 2004).…”