Entrepreneurship Management Strategies of Indian Startups: An Empirical Study of New Age Entrepreneurs

Abstract

This empirical study, which focuses on new-age entrepreneurs, looks at the management practices for entrepreneurship used by Indian startups. Indian entrepreneurs have become important forces behind innovation, economic growth, and job creation. The outcomes of this research depict that Indian startups use numerous types of management techniques to deal with possibilities and problems in the fast-paced business world. Utilizing digital and technological platforms, adopting flexible and adaptable organizational structures, developing strategic partnerships, and emphasizing customer-centricity are some key tactics. The research also identifies key success elements that help these tactics to be implemented successfully. For business owners, decision-makers, and investors in the Indian startup ecosystem, the conclusions drawn from this study have significant practical consequences. New-age business owners can increase their likelihood of success and support the long-term expansion of the Indian economy by comprehending and putting these management strategies into practice.