Entrepreneurship on Social Networking Sites: The Roles of Attitude and Perceived Usefulness

Abstract

Background: Social media platforms are a significant growth opportunity for enterprises, especially for microenterprises, due to the possibility of establishing direct contact with their customers. We investigate the psychological reasons that drive entrepreneurs towards the use of social networking sites (SNSs) for their business, following two important social psychology theories: the theory of planned behaviour and the technology acceptance model. We also tested for two personality traits: openness to experience and dominance. Methods: Data were acquired by examining 325 microentrepreneurs who decided to use either SNSs or traditional sales methods for their businesses. Results and conclusions: Our results confirm that of all the behavioural antecedents tested, perceived usefulness and attitude towards SNSs’ effect on business proved to be the best predictors of the intention to use (or continue using) SNSs for business activity. Implications and suggestions for future research are also discussed.

The moderating effect of entrepreneurial motivation on the relationship between entrepreneurial intention and behaviour: An extension of the theory of planned behaviour on emerging economy

“…In addition to differences in conceptualization and operationalization, the construct has become controversial because of the lack of consistent empirical evidence supporting its impact on intention ( Yap, Othman and Wee, 2013 ). Although the positive impact of PBC on EI has been extensively studied in other countries (Giovanni Di Stefano et al ., 2023 ; Krueger and Carsrud, 1993 ; Ruizalba Robledo et al ., 2015 ), the present study aims to revisit its impact in the specific context of India, where factors such as perceived government support, family support, entrepreneurship development programs, and service quality of entrepreneurship education may affect EI with varying degrees of influence. Drawing on the aforementioned considerations, we formulated Hypothesis H3 in the following manner.…”

The Mediating Role of Innovative Behavior on the Effect of Digital Leadership on Intrapreneurship Intention and Job Performance

“…Making the most appropriate decision thanks to big data by maintaining communication with customers uninterruptedly is an important element expected from the digital leader as well [29]. With the help of uninterrupted communication, technological innovations, and innovative behaviors, a digital leader is expected to increase the job performance of the organization [6,[29][30][31][32][33].…”