“…As far back as 1990, Wortman (1990) noted that while is easy to assume that everyone knows what rural entrepreneurship means, the community, economic and cultural development objectives and the relationship between urban and rural entrepreneurship each demand systematic investigation. Internationally, a number of academic authors have charted the growth of farm diversification (Seuneke and Bock, 2015;McElwee and Bosworth, 2010), tourism (Dana et al, 2014;Di Domenico and Miller, 2012;Phelan and Sharpley, 2012), home-based businesses (Newbery and Bosworth, 2010) and creative industries in rural areas (Roberts and Townsend, 2016). Such research builds on, and adds to, substantially improved profiling of the characteristics, challenges and contributions of businesses located in rural areas of the UK (Turner, 2014;Atterton, 2016;Scottish Government, 2016;Phillipson el al., 2017;REUK, 2017;CRC, 2007-11;Defra, 2014-17).…”