“…In reality, non-Newtonian couple stress fluid are used as working fluids in many technological and industrial processes, including polymer technology, petroleum industry [20]. Motivated by studies in [6,7,8,9,21,10,11,12,13,14,15,16,17,18,19], the objective of the present study is to examine the influence of magnetic field and Ohmic heating of the couple stress fluid on the entropy production within the flow channel, which has not been accounted for in the literature. The outcoming results is expected to enhance many industrial and thermal engineering processes whose working medium is non-Newtonian fluid, with a view to minimise entropy generation which tends to deplete the amount of available energy for work.…”