“…The first approach relies on regularization; it has been widely used for many years by many practitioners (see, among many others, Beris, Tsamopoulos, Armstrong and Brown [1985], Papanastasiou [1987], Abdali, Mitsoulis and Markatos [1992], Mitsoulis, Abdali and Markatos [1993], Burgos and Alexandrou [1999], Mitsoulis and Zisis [2001], Liu, Muller and Denn [2002], and Mitsoulis and Huilgol [2004]). The key idea behind regularization methods is to approximate the (nonsmooth) constitutive law by a differentiable one.…”