Enviromental responsability and corporate social responsability

Abstract

<p>The environmental management of companies and organizations in general is going to be internalized in the operation and management structures, linking conceptual and chronologically to improve corporate reputation, management excellence, knowledge and innovation. Embracing, undoubtedly too, with the assumption of an ethical commitment of the company to society: environmental sustainability and generational solidarity in the transmission of culture and values of that nature. The existing need to know the potential impact of business operations on society and the environment results in the appearance of a document, which may well be called a Sustainability Report or Social Balance, which is compiled from a series social indicators, which are the instruments responsible to reflect the value of the shares held by the company in social and environmental fields.</p>

A social practice theory perspective on green marketing initiatives and green purchase behavior

“…In developing countries, the concept of green marketing is still in the nascent stage. The trend is on the rise since the economic and environmental conditions in developing countries are less than exemplary (Marí Farinós, 2015). The organizations working in specific industries are trying to make increasing efforts to engage the consumer to indulge in buying green products.…”