Decoherence, often caused by unavoidable coupling with the environment, leads to degradation of quantum coherence 1 . For a multipartite quantum system, decoherence leads to degradation of entanglement and, in certain cases, entanglement sudden death 2,3 . Tackling decoherence, thus, is a critical issue faced in quantum information, as entanglement is a vital resource for many quantum information applications including quantum computing 4 , quantum cryptography 5 , quantum teleportation 6-8 and quantum metrology 9 . Here, we propose and demonstrate a scheme to protect entanglement from decoherence. Our entanglement protection scheme makes use of the quantum measurement itself for actively battling against decoherence and it can effectively circumvent even entanglement sudden death.One way to cope with decoherence is to make use of entanglement distillation protocols by which a pure maximally entangled state may be obtained from multiple copies of partially decohered states 4,10-14 . Note, however, that it is impossible to obtain an entangled state from copies of fully decohered (that is, separable) states by applying entanglement distillation 15 . Another method to deal with decoherence is to rely on the so-called decoherence-free subspace 16,17 . The decoherence-free subspace, however, requires the interaction Hamiltonian to have an appropriate symmetry, which might not always be present. The quantum Zeno effect may also be used to suppress decoherence 18,19 as well as to generate entanglement 20 under some specific situations.Our scheme for protecting entanglement from decoherence is based on the fact that weak quantum measurement can be reversed. The reversibility of weak quantum measurement was originally discussed in the context of quantum error correction 21 and was demonstrated for a single superconducting qubit and a single photonic qubit [22][23][24] . Recently, it was shown that weak measurement and quantum measurement reversal can effectively suppress amplitude-damping decoherence for a single qubit 25,26 . Here, we experimentally demonstrate a scheme for protecting entanglement from amplitude-damping decoherence using weak measurement and quantum measurement reversal. The scheme can reduce or even completely nullify the effect of decoherence as evidenced by increased concurrence of the two-qubit system.Consider a two-level quantum system (S) whose computational bases are |0 S and |1 S . The environment (E) is initially at |0 E . Amplitude-damping decoherence, in which a particular computational basis state is irreversibly and probabilistically transferred to the other, results from state-dependent coupling of the system qubit to the environment and is described by the following quantum map,where 0 ≤ D ≤ 1 is the magnitude of the decoherence andAmplitude-damping decoherence is highly relevant for many practical qubit systems. For instance, amplitudedamping decoherence is caused by photon loss for the vacuumsingle-photon qubit, by spontaneous decay for the atomic energy level qubit and by zero-temperat...