“…In industrial marketing research, information technology applications are configured as digitized logistics bundles where firms possess more extensive bundles and utilize them more intensively are found to achieve better logistics performance (Lai, Wong, & Cheng, 2010). Configuration issue on coalignment of environmentalquality management across different industrial contexts and the performance implications also receives research attention by industrial marketing scholars recently (Fuentes-Fuentes, LlorensMontes, Molina-Fernandez, & Albacete-Saez, 2011). Along this line of configuration studies, marketing scholars have also found interest in examining the Q&M interface and exploring its performance implications.…”