2020
DOI: 10.1007/s10668-020-00899-4
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Environment sustainability through sustainability innovations

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Cited by 23 publications
(36 citation statements)
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“…The positive effect of innovation characteristics on sustainability adoption supports the assertions of DIT (Rogers, 2003) and can be explained in terms of the underlying dimensions of relative advantage, compatibility, simplicity, observability and trialability. As per the DIT, the innovations that are perceived to be easily implementable and compatible with the organizational structure, culture and values are likely to be adopted faster compared to the ideas that are perceived as complex and incompatible (Tiwari and Thakur, 2020). Similarly, innovations that offer advantages in terms of cost, efficiency and performance are more readily accepted and integrated into the social system (Chaudhary and Kumar, 2020).…”
Section: Methodsmentioning
confidence: 99%
See 3 more Smart Citations
“…The positive effect of innovation characteristics on sustainability adoption supports the assertions of DIT (Rogers, 2003) and can be explained in terms of the underlying dimensions of relative advantage, compatibility, simplicity, observability and trialability. As per the DIT, the innovations that are perceived to be easily implementable and compatible with the organizational structure, culture and values are likely to be adopted faster compared to the ideas that are perceived as complex and incompatible (Tiwari and Thakur, 2020). Similarly, innovations that offer advantages in terms of cost, efficiency and performance are more readily accepted and integrated into the social system (Chaudhary and Kumar, 2020).…”
Section: Methodsmentioning
confidence: 99%
“…Further, innovations that offer the adopters an opportunity to try on a small scale before full-scale implementation and whose effects are easily observable are more quickly adopted. Provisions of a trial period with an innovation pace up its adoption rate (Tiwari and Thakur, 2020). This clearly explains the positive association between innovation characteristics and environmental sustainability innovation diffusion.…”
Section: Methodsmentioning
confidence: 99%
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“…Sustainable tourism has emerged as a reactive concept in response to many issues in the tourism sector, with the aim of inspiring locals to actively participate in tourism business (UNWTO, 2015;Zolfani et al, 2015). Sustainable tourism activities seek patterns for preserving attractive natural and cultural heritage sites by educating visitors to respect local traditions that would enhance the locals' well-being (Jayashree and Aram, 2020;Tiwari and Thakur, 2021). Tourism should be a package for economic and environmental benefit for the local community and the visitors.…”
Section: Introductionmentioning
confidence: 99%