Relatively little attention has been paid to the underlying mechanisms determining the dominance of non-indigenous species (NIS) once established, despite being regarded as a proxy of invasion success and potential impacts in recipient communities. To bridge this knowledge gap, here we evaluate the potential direct and indirect effects of community filters on the dominance of two widespread NIS in the Baltic Sea: Marenzelleria spp. and the round goby (Neogobius melanostomus) within their corresponding communities. We applied a structural equation modelling approach to assess the direct and indirect effects amongst multiple abiotic and biotic variables on the relative biomass (as proxy of dominance) of NIS. The biotic variables represented the taxonomic- and functional diversity of the recipient communities, as well as the trait similarity between NIS and native species. We observed a comparable influence of abiotic and biotic drivers on the dominance of both NIS, with biotic variables having a somewhat stronger overall direct effect. Specifically, the dominance of both NIS was similarly affected negatively by the richness and positively by the evenness of the native communities. However, we also detected that both NIS might need different ecological strategies to become dominant in their recipient communities, which underwent similar assembly processes. Such strategies were partly highlighted by the different degrees of trait similarity between each NIS and their respective co-occurring native species. A better understanding of the underlying processes affecting NIS dominance is of high relevance to mitigate potential impacts of NIS once established. Furthermore, the provided approach could be further applied to unveil the potential strategies that NIS might follow in other regions and ecosystem types.