Environmental Concern: Does It Drive Green Purchase Intention of Sustainable Packaging?
Angelline Mongula,
Yolanda Masnita,
Kurniawati Kurniawati
Abstract:The growing importance of environmental concern as a critical issue has recently increased. Lower environmental damage raises consumer awareness of the importance of environmental preservation. Environmental concern triggers consumers’ interest in purchasing products with sustainable packaging. This study aims to examine factors driving the green purchase intention of sustainable packaging. The Theory of Planned Behavior (TPB) was utilized to identify the green purchase intention with six antecedents: subjecti… Show more
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