Environmental Corporate Social Responsibility (ECSR) as a Strategic Marketing Initiatives

Rashid, Nik Ramli Nik Abdul; Rahman, Nor Irwani Abdul; Khalid, Shaiful Annuar

doi:10.1016/j.sbspro.2014.04.058

Cited by 42 publications

(33 citation statements)

References 77 publications

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“…Lastly, environmental responsibility is also called environmental corporate social responsibility (ECSR). Rashid et al [45] categorized ECSR including community services and customer welfare and demonstrated that ECSR improved CI and CL. Dögl and Holtbrügge [46] proved that corporate environmental responsibility, including green strategy, green technology, green product, and green recruitment, positively affected CI and employee commitment.…”

Section: How Csr Affect Corporate Imagementioning

confidence: 99%

Modified Pyramid of CSR for Corporate Image and Customer Loyalty: Focusing on the Moderating Role of the CSR Experience

2019

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The current study aims to suggest a modified pyramid of corporate social responsibility (CSR) in the airline industry and find the moderating effects of consumer’s CSR experience (CSRE). Although previous studies proved the positive effects of CSR, there are surprisingly few research studies that incorporate Carroll’s fundamental CSR and specific issues of environmental responsibility in the airline industry as the integrated model. Thus, we suggest an alternative perspective of CSR, which can apply exclusively in the airline industry. Second, the moderating role of CSRE is demonstrated in a critical manner. To be specific, we hypothesize that sharing the same experience of altruistic motives may increase intimacy between the company and consumers, which affects a positive CSR evaluation. Therefore, consumers sharing the CSRE may perceive the CSR initiative more positively when compared to those who were not involved in the CSR programs before. By using the structural equation model (SEM) and ordinary least square (OLS) regression, we examined the effects of the modified pyramid of CSR on the corporate image (CI) and the moderating role of CSRE on customer loyalty (CL). The findings suggest that airline managers should consider environmental responsibility in CSR activities and design a variety of programs that should be designed to enhance consumers’ CSRE.

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Section: How Csr Affect Corporate Imagementioning

confidence: 99%

Modified Pyramid of CSR for Corporate Image and Customer Loyalty: Focusing on the Moderating Role of the CSR Experience

2019

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“…ISO 26000 states that CSR is a form of corporate social care that is currently an important aspect to improve company performance. ISO 26000 is an international standard for social responsibility and is a guideline that helps companies de-velop strategies and programs for CSR based on the internal and external objective conditions of the company (Rashid, et al, 2014).…”

Section: Corporate Social Responsibility (Csr)mentioning

confidence: 99%

Relationship Between Investment Decisions, Environmental Concerns and Environmental Performance on Corporate Social Responsibility

Musfialdy

2019

JAM

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Corporate Social Responsibility (CSR) is an approach that integrates social care into a company's business operations and its interactions with stakeholders. The approach is based on voluntary and partnership principles. CSR awareness is needed as a form of concern for the interests of stakeholders. CSR is not only volunteerism, but also it has become a demand for companies if they want to survive and develop. This study aims to analyze the influence of investment decisions, environmental concerns and environmental performance on CSR. The population were all mining companies listed on the Indonesia Stock Exchange from 2013-2016. A total of nine companies met the selection criteria. Results usinglinear regression indicate thatinvestment decisions,environmental, performance concerns positively and significantly affect the extent of CSR.Further research can extend the period of observation. The samples in other sectors on the Indonesian Stock Exchange.

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“…Besides the economic and social aspects of logistics, there are also crucial environmental issues (see Table 4). Environmental corporate social responsibility is one of the elements of e-customer welfare and positively impacts service level as well as customer loyalty [Rashid, Rahman, Khalid, 2013]. Environmental effects may be derived from different factors, such as intense information technology usage, redesign or use of additional packaging, or physical distribution of products (including transportation planning and management, warehousing and distribution network design) [Mangiaracina, Marchet, Perotti, Tumino, 2015].…”

Section: Dhlmentioning

confidence: 99%

In Search of Excellence in E-Customer Logistics Service

Ocicka

Raźniewska

2016

International Journal of Management and Economics

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The e-commerce market has been developing very rapidly and changing traditional distribution systems. The development of online channels is matched by a similar evolution of companies' logistics systems. As a consequence, logistics processes management now significantly influences e-customer service quality, which has emerged as a competitive advantage. The main goal of this paper is to identify e-commerce business models, modern distribution channels and management tools that would facilitate a continuous improvement in e-customer logistics service. Based on the literature and interviews with e-commerce services providers, we provide a plethora of good and best practices useful for managers in the rapidly developing and highly competitive e-commerce business.

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Environmental Corporate Social Responsibility (ECSR) as a Strategic Marketing Initiatives

Cited by 42 publications

References 77 publications

Modified Pyramid of CSR for Corporate Image and Customer Loyalty: Focusing on the Moderating Role of the CSR Experience

Modified Pyramid of CSR for Corporate Image and Customer Loyalty: Focusing on the Moderating Role of the CSR Experience

Relationship Between Investment Decisions, Environmental Concerns and Environmental Performance on Corporate Social Responsibility

In Search of Excellence in E-Customer Logistics Service

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