“…As a firm's strategies and behaviors tend to reflect its top executives’ cognitive bases and values (Hambrick & Mason, 1984), prior literature has also documented the significant role of the CEO in the firm's environmental performance or voluntary pro‐environmental behaviors. For example, research has found that the characteristics of CEOs, including pay (Berrone & Gomez‐Mejia, 2009), ownership (Berrone et al., 2010), education (Rivera & Leon, 2005), environmental expertise (Rivera & Leon, 2005), power (Walls & Berrone, 2015), political connection (Wang et al., 2018), and entrepreneurial mindset (Antolin‐Lopez et al., 2019), are all associated with firms’ environmental performance or pro‐environmental behaviors. Despite those endeavors, however, our knowledge about what types of CEOs may have pro‐environmental cognitive bases or values and where such cognitive values may come from remains rather limited.…”