Environmental factors affecting green purchase behaviors of the consumers: Mediating role of environmental attitude

Ogiemwonyi, Osarodion; Alam, Mohammad Nurul; Alshareef, Rashed; Alsolamy, Majed; Azizan, Noor Azlinna; Mat, Norazuwa

doi:10.1016/j.cesys.2023.100130

Cited by 38 publications

(13 citation statements)

References 64 publications

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“…Gutjar, Kowald (2023) expressed that consumer that emphasized on the environment found and expected to be eager towards the sensible spending that consider the protection of natural resources and effective utilization of such natural resources. Ogiemwonyi et al (2023) has identified that role of personal values, perception of consumers towards effectiveness, collectivism and sensible environmentally friendly approach that explains the consumption pattern in India among consumers. The study of Riaz, Gul, and Lee (2023) reported the influential factors that predict the green purchase behavior in Korean context.…”

Section: Green Buying Intentionsmentioning

confidence: 99%

Effect of Social Norms and Psychological Factors on Consumer Green Buying Intentions: The Mediating Role of Personal Norms an Entrepreneurial Perspective

Yawar Abbas,

Tasawar Javed,

Aemin Nasir

2024

JEBV

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The prime concern of the present study entails exploring the various factors that relate to the social and psychological perspectives that derive from personal norms and influence the behaviour of consumers towards the purchase of products and the adoption of green services and products that address environmental concerns. This research effort contributes to creation of knowledge with mediation effect of consumer personal norms among samples from developing countries. The data was collected cross-sectionally from consumers of Dolmen Mall Karachi, Pakistan. The researcher approached 330 individuals under probability sampling, and data was collected through questionnaire in malls. This research paper utilized PLS-SEM for the analysis of collected data. The entrepreneurial perspective has the tendency to influence the behavior of consumers and employees. The firms strive to incorporate innovative initiatives for business operations from the entrepreneurial perspective. The firms face a number of issues, problems, and challenges and find the solution in an entrepreneurial approach that firms incorporate in their strategic management. Similarly, it has been argued that the entrepreneurial approach enables the firms to devise innovative solutions and has the tendency to influence the green buying intentions. The results found that personal norms predict buying intentions, and formerly descriptive social norms, injunctive social norms, and biospheric values directly predict consumer personal norms. However, consideration of future consequences could not show any influence on personal norms. The results supported the mediating role of personal norms between descriptive social norms, injunctive social norms, biospheric values, and buying intentions. The results of this study provide important insights to green product researchers, marketers, and policymakers. Marketers can get guidance to design effective marketing strategies by focusing on consumer-related descriptive and injunctive social norms and biospheric values. The study also highlights its implications and limitations as well as the suggestions for future research.

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Section: Green Buying Intentionsmentioning

confidence: 99%

Effect of Social Norms and Psychological Factors on Consumer Green Buying Intentions: The Mediating Role of Personal Norms an Entrepreneurial Perspective

Yawar Abbas,

Tasawar Javed,

Aemin Nasir

2024

JEBV

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“…Green consumption is linked with green consumerism, which involves consuming environmentally friendly and sustainably. Green consumers are actively looking for products that, while satisfying their needs, are not harmful to the environment (Ogiemwonyi et al, 2023;Reddy et al, 2023;Sana, 2020). Thus, the green consumer is a vital emerging force behind environmental sustainability.…”

Section: Generation Z and Green Purchasing Intentions/decisionsmentioning

confidence: 99%

“…EC indicate the extent to which individuals are conscious of environmental damages and are willing to minimize them (Dunlap & Jones, 2002). EC lead to a greater awareness of environmental problems, leading to changes in consumer behavior, with consumers starting to consume products that reflect these concerns (Naalchi Kashi, 2020;Ogiemwonyi et al, 2023). One of the solutions found by consumers to express their EC is the purchase of green products.…”

Section: Environmental Concerns and Green Purchasing Decisionsmentioning

confidence: 99%

“…Consumers perceived green benefits result from the effective awareness that green products can reduce environmental damages and promote environmental protection (Ogiemwonyi et al, 2023;Yue et al, 2021), are better for health, and have superior quality and taste (Silva et al, 2021). While recent literature, Tan (2022), found that environmental knowledge positively influences all GPB, other research shows that consumers who perceive benefits in green products tend to have greater EC and pro-environmental behaviors (Pickett-Baker & Ozaki, 2008).…”

Section: Green Perceived Benefitsmentioning

confidence: 99%

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From green hype to green habits: Understanding the factors that influence young consumers' green purchasing decisions

Lopes,

Pinho,

Gomes

2023

Bus Strat Env

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It is believed that environmental causes will grow in fervor with members of Gen Z. This study explores the main factors of green marketing affecting young Portuguese green purchasing decisions and the relationship between them. An online questionnaire was used to collect data from 708 young Portuguese consumers of eco‐friendly products. The quantitative analysis was performed using the partial least square (PLS) method. We found that the marketing factors of green willingness to purchase, green awareness of price, green perceived benefits, and green perceived quality were positively associated with young peoples' environmental concerns, and they also proved to be positively related to their green purchasing decisions when mediated by the environmental concern variable. This study contributes to the literature on green marketing, having empirically evaluated, for the first time, the role of environmental concerns as mediators of consumers' perceptions of green products and their purchase intentions. Furthermore, it pioneeringly explores the determinants of Generation Z's environmental concerns and green purchasing decisions, making an essential contribution to the literature on consumer behavior and generational cohorts. The breadth of influence of each determinant is not balanced, and producers, marketers, and policymakers must consider these results in their strategy of attracting young consumers to purchase green products.

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“…For electronic products and vehicles, customers seek information from various community websites. Joshi and Rahman (2019) noted that more than 40% of purchases are environmentally risky; thus, understanding the importance of purchasing green products can help reduce and prevent environmental issues (Ogiemwonyi et al, 2023). Environmental problems can be rectified by choosing green products (Ogiemwonyi, 2022); therefore, customers play a crucial role in environmental protection when they purchase green products.…”

Section: Introductionmentioning

confidence: 99%

The power of online reviews: Exploring information asymmetry and its impact on green product purchasing behavior

Ikhsan,

Fernando,

Gui

et al. 2024

Int J Consumer Studies

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Manufacturers must convey accurate information about their green products to gain consumer trust. However, some manufacturers provide misleading information by falsely claiming that their products fully adhere to green concepts. Consequently, research is needed to examine customer behaviors and how they respond to information about green products. This study models the relationship between green product information asymmetry, online review quality, the propensity to trust and adopt reviews, and green product purchasing behavior. The study participants were 479 consumers who purchased green products. Data for the study were collected through an online questionnaire that was distributed on social media platforms and analyzed using partial least squares structural equation modeling. The results show that information asymmetry positively affected online review quality, review adoption, and green product purchasing behavior, while online review quality positively affected participants' propensity to trust reviews, review adoption, and purchasing behavior. The propensity to trust reviews positively affected review adoption and purchasing behavior, and review adoption positively impacted green product purchases. These results show that information asymmetry highlights the importance of consumer reviews in green product purchasing behavior. Therefore, both information asymmetry and consumer reviews influence green‐product consumption. When constructing green marketing strategies, green product manufacturers must focus on a combination of perceived value and consumer trust and modify their products, production processes, packaging, and advertisements accordingly.

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Environmental factors affecting green purchase behaviors of the consumers: Mediating role of environmental attitude

Cited by 38 publications

References 64 publications

Effect of Social Norms and Psychological Factors on Consumer Green Buying Intentions: The Mediating Role of Personal Norms an Entrepreneurial Perspective

Effect of Social Norms and Psychological Factors on Consumer Green Buying Intentions: The Mediating Role of Personal Norms an Entrepreneurial Perspective

From green hype to green habits: Understanding the factors that influence young consumers' green purchasing decisions

The power of online reviews: Exploring information asymmetry and its impact on green product purchasing behavior

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