Environmental Factors in the Choice of EGMs: A Discrete Choice Experiment

Rockloff, Matthew; Moskovsky, Neda; Thorne, Hannah; Browne, Matthew; Bryden, Gabrielle M.

doi:10.1007/s10899-016-9622-x

Cited by 6 publications

(1 citation statement)

References 12 publications

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“…Taken as a whole, the present findings provide novel evidence from the natural gambling environment that gambling behavior is reinforced in venues with multiple terminals (compared to venues with only one terminal). It is reasonable that the presence of other gamblers in large venues or venues with multiple terminals more commonly promotes and broadcasts individual wins to others thereby reinforcing and normalizing gambling intensity (Rockloff et al, 2016 ) or that the presence of friends helps prolong gambling sessions (Griffiths and Parke, 2003 ). An alternative explanation for the present findings is deducible from the integrated behavioral model (Fishbein, 2000 , 2008 ).…”

Section: Discussionmentioning

confidence: 99%

Does Individual Gambling Behavior Vary across Gambling Venues with Differing Numbers of Terminals? An Empirical Real-World Study using Player Account Data

et al. 2018

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Research examining gambling behavior via experiments, self-report, and/or observation presents many methodical challenges particularly in relation to objectivity. However, the use of player account-based gambling data provides purely objective data. Based on this real-world data, the primary aim of the present study was to examine gambling behavior in gambling venues with different numbers of gambling terminals (i.e., venues with one terminal; 2–5 terminals; 6–10 terminals; 11–16 terminals). Player account-based gambling data aggregated over a year (2015) amounting to 153,379 observations within 93,034 individual gamblers (males = 74%; mean age = 44.1, SD = 16.4 years) were analyzed. Gambling frequency was highest in venues with 2–5 terminals (54.5%) and lowest in venues with 11–16 terminals (1.6%). Approximately half of the sample (52.5%) gambled in only one venue category, with the majority (81.5%) preferring venues with 2–5 terminals present. Only 0.8% of the sample gambled in all four venue categories. Compared to venues with one terminal, venues with two or more terminals were associated with gamblers placing more bets, and spending more time and money per session. However, gamblers had higher losses (albeit small) in venues with one terminal compared to venues with 2–5 terminals. No differences in net outcome were found between venues with one terminal and those with 6–10 and 11–16 terminals. Overall, the present study demonstrates that in the natural gambling environment, gambling behavior is reinforced in venues with multiple terminals.

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Section: Discussionmentioning

confidence: 99%

Does Individual Gambling Behavior Vary across Gambling Venues with Differing Numbers of Terminals? An Empirical Real-World Study using Player Account Data

et al. 2018

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Electronic Gaming Machine (EGM) Environments: Market Segments and Risk

et al. 2017

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This study used a marketing-research paradigm to explore gamblers' attraction to EGMs based on different elements of the environment. A select set of environmental features was sourced from a prior study (Thorne et al. in J Gambl Issues 2016b), and a discrete choice experiment was conducted through an online survey. Using the same dataset first described by Rockloff et al. (EGM Environments that contribute to excess consumption and harm, 2015), a sample of 245 EGM gamblers were sourced from clubs in Victoria, Australia, and 7516 gamblers from an Australian national online survey-panel. Participants' choices amongst sets of hypothetical gambling environments allowed for an estimation of the implied individual-level utilities for each feature (e.g., general sounds, location, etc.). K-means clustering on these utilities identified four unique market segments for EGM gambling, representing four different types of consumers. The segments were named according to their dominant features: Social, Value, High Roller and Internet. We found that the environments orientated towards the Social and Value segments were most conducive to attracting players with relatively few gambling problems, while the High Roller and Internet-focused environments had greater appeal for players with problems and vulnerabilities. This study has generated new insights into the kinds of gambling environments that are most consistent with safe play.

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Social Presence and Social Facilitation in Gambling: Some Comments on Yokomitsu et al. (2022)

Griffiths

2022

J Gambl Stud

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This brief commentary adds to the recent study by paper by Yokomitsu, Kono and Takada (2022). Their study examined social presence in gambling by experimentally investigating the effects of the presence of other people on risky betting among high-risk gamblers. This commentary argues that the paper by Yokomitsu et al. provided a highly selective review on available studies and omitted many of the key studies in the area of social presence and social facilitation in which their findings could have been compared. The commentary also briefly outlines a number of studies that have I co-authored in this area over the past three decades using a variety of different methodologies (e.g., non-participant observation studies, experiments, data mining of account-based tracking data), none of which were mentioned by Yokomitsu et al. despite their clear relevance to this area.

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Environmental Factors in the Choice of EGMs: A Discrete Choice Experiment

Cited by 6 publications

References 12 publications

Does Individual Gambling Behavior Vary across Gambling Venues with Differing Numbers of Terminals? An Empirical Real-World Study using Player Account Data

Does Individual Gambling Behavior Vary across Gambling Venues with Differing Numbers of Terminals? An Empirical Real-World Study using Player Account Data

Electronic Gaming Machine (EGM) Environments: Market Segments and Risk

Social Presence and Social Facilitation in Gambling: Some Comments on Yokomitsu et al. (2022)

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