“…A wide range of examples on specific companies, e.g., Interface Inc. and Bendigo Bank (Stubbs and Cocklin, 2008), Grameen (Yunus et al, 2010), Toyota (Porter and Derry, 2012), as well as examples of solutions and mechanisms, e.g., extended producer responsibility and end-of-life strategies (Gehin et al, 2008;Rizzi et al, 2013), sustainable supply chain management (Linton et al, 2007;Wu and Pagell, 2011), sustainable design strategies (Niinimäki and Hassi, 2011) and base of pyramid solutions (Chaurey et al, 2012), which can contribute to business model innovation for sustainability have been identified in the literature. Bocken et al (2014) have introduced a more comprehensive view of how firms should approach embedding sustainability in their business models by introducing SBM archetypes that are groupings of mechanisms and solutions that may contribute to business model innovation for sustainability.…”