Environmental Media Governance: Strategies for Encountering Uncertainty and Innovation in the Screen Media Industries

Kääpä, Pietari

doi:10.1007/978-3-030-98120-4_2

Cited by 1 publication

(1 citation statement)

References 14 publications

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“…This is complicated by the broad terminology surrounding this type of innovation-green, ecological and environmental-that Schiederig et al [64] acknowledge as being used interchangeably and thus contributing to a lack of a unified vision [65]. Perhaps because much of its content is seen as ephemeral rather than material (and despite its dependence on carbon-hungry technologies), there is little research addressing green innovation practices in the creative industries, whose considerable carbon footprint is often overlooked [66].…”

Section: Methodsmentioning

confidence: 99%

Greening the Audiovisual Sector: Towards a New Understanding through Innovation Practices in Wales and Beyond

et al. 2023

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Despite efforts towards reducing the negative environmental impact of the audiovisual sector, sustainability remains challenging. In this paper we address environmental sustainability in the Welsh audiovisual sector through the lens of green innovation. The mixed method study combines quantitative research measuring the adoption levels of green innovation inside businesses with qualitative analysis of selected case studies of green innovation. In doing so, the paper explores the extent of developing green innovation, as well as how research and development (R&D) as a specific roadmap to innovation leads to different forms of innovative outcomes. Based on this evidence, we propose an extended framework for considering green innovation in the audiovisual sector, one that differentiates between solution-driven, content-driven and mindset-driven innovation. By providing evidence of the extent and nature of green innovation in the audiovisual sector, the paper makes an important contribution to the underexplored field of green innovation research.

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Section: Methodsmentioning

confidence: 99%