Environmental Simulation and Behavioral Response as Means of Enquiry in Multidisciplinary Design Research Procedure

Sahachaisaeree, Nopadon

doi:10.1016/j.sbspro.2012.03.005

Cited by 5 publications

(4 citation statements)

References 7 publications

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“…The image and identity can be expressed through various physical factors including decoration lighting, decoration colors, types of furniture, interior designs, area shapes, space continuity, wall decorations and graphic works, and decoration materials. All of these are physical factors can be used, applied, arranged to communicate corporate identity toward building users and all other relevant individuals (Nopadon, 2011). The outcome will depend in large part on the physical factors used to communicate with the actual building users.…”

Section: Corporate Identity In Physical Environmentmentioning

confidence: 99%

Understanding Corporate Identity in the Office of Automotive Business in Bangkok through Building Users and Design Professionals

Sirijansawang

Upala

2018

AjQoL

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Section: Corporate Identity In Physical Environmentmentioning

confidence: 99%

Understanding Corporate Identity in the Office of Automotive Business in Bangkok through Building Users and Design Professionals

Sirijansawang

Upala

2018

AjQoL

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“…Physical factor in the environment is important, and it is visible through and conveys the essential characteristic of Corporate Identity in a workplace, such as the use of color, the use of lighting, furniture style, decorative styles, the use of materials and graphic works. These physical factors constitute and create unique atmosphere and style which reflect the Identity of that organization (Sahachaisaeree, 2012; …”

Section: Corporate Visual Identity and Environmentmentioning

confidence: 99%

“…The use of Corporate Identity concept to design physical factor in an office is, thus, the key element which reflects the Corporate Identity of an organization with its particular pattern, affecting attitudes and behaviors of corporate practice in the organization and conveys the image (Sahachaisaeree, 2012), both positively and negatively, subject to the quality of visual physical factor in the office, such as factor of using lighting and color in decoration; furniture style; decorative style; shape of space; wall decoration and graphic works as well as the use of materials. (Sthienrapapayut & Sahachaisaeree, 2010).…”

Section: Introductionmentioning

confidence: 99%

Evaluating Corporate Identity in the Office of Production Business Group in Bangkok through Automotive Business and Real Estate Business

Sirijansawang¹,

Upala²

2017

ASS

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The objective of this research is to (1) evaluate the differences of physical factors and (2) evaluate the level of Building users' perception of the physical factors in the office which convey the meaning of Corporate Identity between the automotive business and the real estate business. The samples chosen for this research include 10 automotive business offices and real estate offices located in Bangkok area with a total number of 324 persons, using questionnaire to collect relevant data; using Likert Scale to evaluate the internal environment in the office; using t-test / ANOVA to analyze perceptual level data and differences in 8 physical factors which reflect the corporate identity under this research, i.e. (1) Colors in decoration; (2) Lighting in decoration; (3) Furniture style; (4) Decorative style; (5) The shape of space; (6) Continuity of space; (7) Wall decoration and graphic works and (8) Material in decoration. Based on the results of the research, it was found that there were physical factors which reflected the corporate identity of the organization and affected the perception level of those who were building users at a high level. The said 4 physical factors consisted of (1) Colors in decoration; (2) Interior decorative style; (3) Lighting in decoration, and lastly (4) Material in decoration. However, the individual characteristics of building users such as gender, age, and duration of work also affected the recognition of corporate identity significantly.

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“…The image and identity can be expressed through various physical factors including decoration lighting, decoration colors, types of furniture, interior designs, area shapes, space continuity, wall decorations and graphic works, and decoration materials. All of these are physical factors can be used, applied, arranged to communicate corporate identity toward building users and all other relevant individuals (Nopadon, 2011). At the same time, the working environment may affect the work efficiency of the building users --positively or negatively.…”

Section: Corporate Identity In Physical Environmentmentioning

confidence: 99%

Understanding Corporate Identity in the Office of Automotive Business in Bangkok through Building Users and Design Professionals

Sirijansawang

Upala

2017

E-BPJ

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The objective of this research is to investigate and understand the difference in physical factors that contribute to cooperate identity which can influence the perception of building users inside five automotive business offices in Bangkok in order to compare the perception level between groups of office building users and design professionals with some evaluations on the physical factors within the offices. The conclusion showed different approaches to interior design that can shape corporate identity and affect the actual building users. IntroductionVisible corporate identity in the physical environment not only plays a significant part in the overall aesthetics but also reflects the cooperate image that can support work values and strongly contribute to credibility management. The identity can also indicate the efficiency in the management peculiar to the company within the automotive businesses (Edmund R. Gray and John M.T. Balmer, 1998). The office environment that incorporates the concept of corporate identity in its designs shall give rise to outstanding, beautiful, and unique area compartmentalization. What's more, the business identity in a safe office environment can denote specific characteristics, capability, and the overall efficiency of employees and personnel within that organization. The corporate identity can practically be seen from the various physical factors such as light factors, colors used for decoration, style of furniture, styles of decoration, area shapes, area continuity, wall decorations and graphic works as well as the use of interior decoration materials in the office space. All these essential physical components can be used to show corporate identity as well as catch the general perception of employees within the organization along with all other parties relevant to the company's image --whether positively or negatively. The perception level, however, will largely depend on the quality and communication within the particular environment (Seyed, 2014).This research focuses on the investigation of perception level of physical factors denoting corporate identity between a group of office building users and a group of design professionals who also represent non-members of outsiders to the organization. The two teams will play important roles in the evaluation of the perception of eight physical factors used to communicate corporate identity. Note that these factors are variables from the previous research. These factors can relate and reflect corporate identity within an automotive business office. And in this research, we will also examine the roles they have on the perception level of building users and all other relevant individuals to the particular business.Hence, in this research, the author aims to uncover the relevant and pertinent issues, in particular on the perception level of physical factors denoting corporate identity among direct building users and from the viewpoints of design professionals, and in particular, on the user's satisfaction or any suggestion and...

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Environmental Simulation and Behavioral Response as Means of Enquiry in Multidisciplinary Design Research Procedure

Cited by 5 publications

References 7 publications

Understanding Corporate Identity in the Office of Automotive Business in Bangkok through Building Users and Design Professionals

Understanding Corporate Identity in the Office of Automotive Business in Bangkok through Building Users and Design Professionals

Evaluating Corporate Identity in the Office of Production Business Group in Bangkok through Automotive Business and Real Estate Business

Understanding Corporate Identity in the Office of Automotive Business in Bangkok through Building Users and Design Professionals

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