Environmental Stances and Lifestyle Preferences in Czechia: Generational Aspects and Socio-Demographic Implications

Tahal, Radek; Formánek, Tomáš

doi:10.18267/j.cebr.305

Cited by 3 publications

(3 citation statements)

References 34 publications

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“…The negative impact of the lack and reliability of information is noticeable but still not so pronounced in the case of their female counterparts. This gender difference might be explained by the prioritization of data sourcesmales go strongly for official, even hard data (Cwynar, 2021), while females build their strong pro-CSR awareness by considering softer data (Tahal & Formánek, 2022) and even information intuitively shared within the group. The attitude of members of Generation Z, especially if they have the sector's influential potential, is trend-indicative.…”

Section: Discussionmentioning

confidence: 99%

“…However, despite that, it is well established that this does not imply worse financial behaviour by women (Cwynar, 2021). Indeed, although women are not so eager to find and process financial information, they are more environmentally conscious than men (Tahal & Formánek, 2022). This litigates the proposition that both males and females from Generation Z have predispositions for CSR, which is to be materialized based on the information.…”

Section: Source: Authorsmentioning

confidence: 99%

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Negative Determinants of CSR Support by Generation Z in Central Europe: Gender-Sensitive Impacts of Infodemic in 'COVID-19' Era

Hála,

MacGregor Pelikánová,

Rubáček

2024

CEBR

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The success of sustainability and corporate social responsibility (CSR) depends upon the active support of all stakeholders. Thus, it is highly relevant and becomes the goal of this paper to perform a pilot case study of the negative determinants of readiness of the new Central European generation of financially sufficiently strong consumers to support CSR, in particular, to answer two research questions: (i) which is the prevailing determinant and (ii) whether it is gender-sensitive. Therefore, 53 male and 53 female Generation Z students from a private university in Prague, ready to pay a CSR bonus, were surveyed in the summer of 2021 regarding the negative determinants of their decisions. The collected answers were statistically processed via cross-tabulation and chi-squared test measures, and the dependence between negative determinants and genders was considered to answer both research questions. The data analysis implies four prevailing negative determinants, two of them related to the infodemic, represented differently by male and female members of Generation Z. This leads to propositions linked to prior studies and advancing them in a new direction. Namely, this indicative pilot case study suggests that Generation Z's readiness to support CSR by paying a CSR bonus is eroded by the infodemic and that male members of Generation Z are more sensitive in this respect than female members. Implications for Central European audience: This article targets the underestimated issue of factors deterring committed young consumers from their support to sustainability via their readiness to pay a CSR bonus. It empirically points out the relevance of proper information and the negative and gender-sensitive impacts of the infodemic. Theoretical implications include a pioneering contribution to the conceptual appreciation, methodological processing and assessment of particular aspects of infodemic and negative CSR determinants for an emerging cohort of Central European consumers. Practical implications include the dramatic importance of enhancement of awareness and practical suggestions regarding how to inform these male and female consumers and engage them in sustainability and CSR.

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Section: Discussionmentioning

confidence: 99%

Section: Source: Authorsmentioning

confidence: 99%

Negative Determinants of CSR Support by Generation Z in Central Europe: Gender-Sensitive Impacts of Infodemic in 'COVID-19' Era

Hála,

MacGregor Pelikánová,

Rubáček

2024

CEBR

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“…Despite the definition and profiling of the different generations, which have common unifying characteristics, when targeting communication, it is necessary to be aware of the social and value profile of the generation in relation to preferences according to the different life stages. For example, a student may have a limited income compared to an employee with a regular income, just like a skilled member of the generation (a person with a university degree) compared to an unskilled worker [31], [32], [33]. The situation will also be different for members of generation z who are no longer studying, are employed, and are building their first home compared to members who already have a family and children and whose preferences are more towards satisfying the needs of their family.…”

Section: Changes In Preferences In the Covid Eramentioning

confidence: 99%

Changes in Preferences and Attitudes Towards University Selection in the Post-Covid Era

Juříková,

Kocourek,

Káčerková

2024

TEM Journal

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General societal developments show that the COVID-19 pandemic has brought about lasting changes in attitudes towards education and lifestyle, among others. The presented study aims to verify, using a quantitative questionnaire survey method on a sample of 500 respondents each, whether there have been changes in the preferences of potential students at a selected university in the Czech Republic between pre-Covid (2017) and post-Covid (2022) years. Current studies show that the post-COVID decision-making process is, among other things, generally more affected by the relationships with family and friends. Also, the paper's goal is to verify whether this fact also applies to the area of preferences of university applicants and whether it is differentiated by gender. Based on the statistical testing and interpretation of the data, recommendations will be formulated for the marketing management of universities concerning how to adapt to changes in the preferences of applicants and how to effectively adjust the communication mix and message to the given target group, thereby increasing its interest in studying at the university. The proposed measures will thus contribute to increasing the competitiveness of universities, as they identify opportunities to target potential students more effectively.

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Shaping Farm Workers' Political Trust: The Moderating Role of Misinformation Exposure

Berg,

Spicka

2023

CEBR

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Political trust is an important indicator for evaluating relations between politicians and stakeholders. In agriculture, political trust has not been researched in depth, although agriculture is highly regulated by policies related to access to resources. This paper addresses this knowledge gap by answering the question of the role of institutionalized and non-institutionalized social communication in shaping farm workers' political trust. The multiple regression on a sample of 1,016 farm workers from the Europe-wide 2020 European Social Survey yields new insights. A key finding is the moderating effect of the opinion that online communication channels expose people to misinformation on the relationship between farm workers' trust in politics as a dependent variable and frequency of social contacts, time spent monitoring politics and current affairs, and membership in professional associations. In addition, political trust was found to increase as farm workers' interest in politics and monitoring news about politics and current affairs increased. While political trust is positively associated with farm workers' institutionalized participation in professional associations, it is negatively associated with non-institutionalized networking. Confirmation bias associated with farm workers' networking is particularly risky. Another important finding is lower political trust among households with a subjectively worse financial situation. Implications for Central European audience: Government, formal networks (professional associations), and informal networks (social networks) provide verified and trustworthy information. At the same time, farmers themselves should have sufficient information literacy to critically assess the credibility of the information. The farm worker's education plays an important role and is significantly related to most of the main effects. The study's conclusions also include suggestions for follow-up research.

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Environmental Stances and Lifestyle Preferences in Czechia: Generational Aspects and Socio-Demographic Implications

Cited by 3 publications

References 34 publications

Negative Determinants of CSR Support by Generation Z in Central Europe: Gender-Sensitive Impacts of Infodemic in 'COVID-19' Era

Negative Determinants of CSR Support by Generation Z in Central Europe: Gender-Sensitive Impacts of Infodemic in 'COVID-19' Era

Changes in Preferences and Attitudes Towards University Selection in the Post-Covid Era

Shaping Farm Workers' Political Trust: The Moderating Role of Misinformation Exposure

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